What are the responsibilities and job description for the Category Analyst position at Red Bull?
Company Description
As the Category Analyst, you will help develop National Account retailers, supporting sales growth strategies by providing insightful analytics and shopper insights that support a mutually beneficial growth plan. Reporting to the Director of Category, you will have an advanced working knowledge of all tools required to complete and present category and brand development related projects. Data tools include Syndicated Scan (Circana IRI/Nielsen), Retailer transaction/loyalty data, BI reporting, Numerator. You will provide reporting and JDA space support and act as the main Category Management resource.
Job Description
CUSTOMER ANALYSIS
Create presentations using a selling format, founded on research to achieve our category and brand goals.
Create sales content, including sell sheets for execution of our category and brand goals
Create templates and executive summaries to analyze brand and market trends
Identify opportunity gaps in volume, share, pricing, promotion, shelf space and product distribution
Track and communicate results from in-store merchandising programs.
Track record for building customer relationships
CATEGORY & BRAND ANALYTICS
Apply third-party research resources, including Kantar, to inform and direct strategy for the channel and the category
Work with our Shopper and Consumer insights teams to identify important shopper groups or purposes within the channel and specific retailers
Create and interpret reports with syndicated and internal sales sources to support our category development strategy
Qualifications
2-4 years related work experience
Broad general knowledge of the CPG industry
Advanced Excel skills including pivot tables, slicers, and formulas
Experience using JDA space planning software or Tableau
Bachelor's degree, or equivalent work experience in lieu of degree
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.