MarTech Strategy & Marketing Porfolio Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the MarTech Strategy and Marketing Portfolio Manager leads the development and implementation of marketing technology platforms and tools, as well as collaborates with Marketing Communications on marketing initiatives requiring support from Technology, Data and Analytics, and/or Digital teams. This position contributes to Regions' efforts in attracting new customers and ensuring relevant and effective experiences, as well as data-driven decision making for overall marketing strategy.

Primary Responsibilities

• Develops, defines, and delivers Regions' marketing technology roadmap that is designed for ease of use, automation, and speed to market
• Develops, drives, and implements marketing technology platforms and tools
• Aligns efforts with Regions' strategic vision of generating "always on" and personalized marketing offers
• Ensures marketing technology enables seamless digital customer experiences that are personalized and relevant
• Manages annual budget, recommending adjustments, when necessary, as a result of research and evolving technology needs
• Collaborates with key stakeholders on marketing technology needs
• Continuously monitors trends and developments in the market, as well as peers and related offerings and marketing strategies
• Manages adoption and change management related to migrations from legacy platforms to new, modernized platforms with enhanced capabilities
• Collaborates with Risk to ensure proper risk reviews are conducted on proposed marketing technology platforms and tools
• Manages compliance with internal and external policies, guidelines, and regulations
• Collaborates with Marketing Communications team to capture, summarize, score (value vs. effort), and properly direct all Marketing initiatives that require support from Technology, Data and Analytics, and/or Digital

This position is exempt from overtime requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• Eight (8) years of experience in Marketing or related field, preferably in banking and/or financial services
• Five (5) years of experience in project management
• Five (5) years of experience leading enterprise initiatives
• Experience with Agile methodologies and best practices
• Experience collaborating with cross-functional business groups

Preferences

• Master of Business Administration (MBA) or Master's in Marketing
• Experience with business writing and/or request-for-proposal (RFP) writing
• Formal change management and/or project management certifications
• Project Management Professional (PMP) certification

Skills and Competencies

• Ability to develop future-state vision for an organization and drive execution
• Ability to effectively manage competing priorities in a fast-paced environment
• Ability to supervise and manage a team
• Advanced knowledge of industry and peer company products and services to effectively develop strategic direction
• Demonstrated leadership capabilities
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Position Type
Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:
$115,064.40 USD
Median:
$147,800.00 USD
Incentive Pay Plans:
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.



Location Details
Regions Center

Location:
Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.