Marketing Manager

Responsibilities:

• Develop and execute strategic marketing plan to drive adoption of Retia’s Argos Hemodynamic Monitor
• Develop product positioning and pricing strategy in consultation with senior leadership.
• Develop and implement a compelling messaging strategy in consultation with the clinical team.
• Lead market and competitive intelligence activities.
• Conduct primary and secondary market research and support next generation product development.
• Drive brand expansion, including by word of mouth, user and KOL engagement via tradeshows, education, and other programs.
• Develop digital and social media marketing campaigns including website content, social media accounts.
• Identify and partner with creative agencies to produce professional marketing assets, including product collateral, exhibits, slide decks, application guides and other marketing materials.
• Work with PR firms to drive paid and unpaid media coverage as appropriate.
• Monitor and analyze results from digital marketing, tradeshows, workshops and other customer engagement activities to ensure effective spending and return on investment.
• Partner with sales leadership to develop training materials and tools for the sales team.
• Partner with Clinical and R&D teams to build the pipeline of clinical studies, white papers, surveys and other data to support current and future marketing claims.
• Address incoming requests for product enhancement and support from other areas of the organization, such as sales, clinical, etc.

Requirements:

• BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred.
• Five (5) years marketing experience, preferably at a medical device company.
• Self-starting, organized thinker who can excel with minimal supervision.
• Knowledge and experience in market analysis.
• Excellent oral presentation and written communications skills.
• Good analytical skills and strong proficiency in MS Office, CRM software, etc.
• Management skills and proven ability to work cross-functionally.
• Management/Leadership experience preferred; (3-5 years)
• Medical device domain knowledge, including sales, development and marketing of medical monitoring and associated software
• Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy.

To apply, please send your resume and cover letter to careers@retiamedical.com.

Retia Medical is an equal opportunity employer and maintains a drug-free environment. Competitive compensation is offered commensurate with education and experience.