What are the responsibilities and job description for the Field Specialist position at Ripple?
About Ripple:
Ripple Brands sells some of the leading THC- and CBD-infused edibles brands in Colorado under the Ripple brand name, including Ripple Dissolvables, Ripple Gummies, and Ripple QuickSticks.
Ripple was founded in 2015 when our co-founder’s grandmother asked him to get her a pot brownie. Realizing that grandma cared more about feeling better than getting stoned, our founders set out to develop functional cannabinoid-infused food and beverage products that alleviated the aches and anxieties of everyday life without tipping people into unwanted intoxication or forcing them to self-identify as “drug users.”
About the job:
We are looking for a Field Specialist to help us launch our Michigan market and drive trial, brand awareness, and sales in the Upper Peninsula. You will be the first experience many consumers have with RIPPLE and will be a key player in developing the market and relationships on behalf of the brand.
As a Field Specialist, you will be an extension of our Territory Sales Manager for Northern Michigan and the face of the RIPPLE brand. You will assist the TSM in educating consumers on the features and benefits of Ripple while capturing important market and retail data that will help drive the brand forward. You will run point and activate in-store product demonstrations and events at licensed provisioning centers across the territory. While the majority of your responsibilities and scope are within marketing, this role is crucial to the sales team and will be responsible for budtender training, merchandising and prospecting new accounts.
What you’ll be responsible for:
- Retaining highly detailed and clinical information about RIPPLE products and communicating these features and benefits to diverse audiences.
- Building authentic and positive relationships with budtenders and customers on behalf of the brand.
- Managing a small inventory of promotional items and swag that will be distributed during in-store events and “surprise and delights” with budtenders.
- Activating in-store promotions and events which promote trial and brand awareness within your designated territory.
- Working closely with the Territory Sales Manager to communicate competitive information, market trends, and consumer feedback.
- Identifying any industry-related opportunities within your territory including: events, influencer support, and account engagement.
- Negotiating premium shelf-space and building best-in-class displays and merchandising standards.
- Frequent use of a CRM to track in-market activities and shop visits.
What we’ll love about you:
- You enjoy engaging in genuine conversations with wide audiences-you are NOT shy!
- A passion for the cannabis industry.
- A road warrior not afraid to put in a lot of windshield time to cover a large territory.
- An organized person with strong written and verbal communication.
- An emotionally mature adult who prefers to work with other emotionally mature adults.
- Energy, energy, energy!
- A love for educating others.
- A willingness to admit error quickly and move immediately on to improvement.
- A flexible schedule, up to 30 hours a week.
- Previous experience as a brand ambassador, product specialist, customer service representative or retail employee.
What you’ll love about us:
- We are a team of competent, motivated, diverse, and decent professionals.
- We are a workplace of adults who value reasoned debate over political maneuvering. We try to do the right thing and, more importantly, we try to identify and admit when we don’t.
- We offer competitive hourly rates with flexible scheduling.
- For more details on the culture we foster, visit: http://bit.ly/2F5zhPt
Qualifications:
- 2 years of experience as a product specialist or brand ambassador.
- Excitement to use data and analytics to drive sales and marketing strategy
- Experience learning and working remotely.
- Strong organizational skills for inventory management and tracking.
- Entrepreneurial, adaptive, and collaborative.
- Clean driving record with reliable transportation.
- 21
- Proof of COVID-19 vaccine required
Compensation:
- $25/hr
