Marketing Manager - Corporate FL

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

• Assist in the development of marketing programs designed to generate traffic for a portfolio of apartment communities
• Partner with regional and property managers to implement strategic and creative marketing plans tailored to each community and its target audience
• Provide additional and in-depth marketing support to under-performing communities
• Develop marketing budgets at the corporate and property level
• Research the market and stay aware of current market trends
• Monitor and report on effectiveness of marketing and advertising strategies
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, reports and training materials
• Assist in the creation, execution and on-going training of corporate marketing programs
• Working closely with design agencies, advertising partners and other marketing vendors
• Attend and participates in making presentations to prospective owners/clients to secure management agreements
• Lead communication with clients and owners to discuss short- and long-term marketing plans
• Oversee with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and more
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Ensure accuracy, consistency and quality of all marketing initiatives
• Knowledge of rental housing operations and real estate-related marketing concepts and terms to read, interpret, and apply market information to understand its impact on the company’s public image and reputation is preferred.
• Demonstrates skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such as e-mail, Craigslist, Facebook, Twitter, YouTube, and other social media and advertising software.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.                     

EDUCATION/TECHNICAL REQUIREMENTS 

Bachelor’s degree in Marketing or related field is preferred. Three years related experience in marketing is preferred. Experience in property management/ real estate field is a plus. Experience with Google Analytics, Google AdWords, Outlook, Excel, etc. is a plus.                                                           

LANGUAGE SKILLS:                                           

Ability to read, write and communicate in English. Communicate in Spanish is a plus, but not required.

MATHEMATICAL SKILLS:                                            

Ability to add, subtracts, multiply, and divides in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY:                                                    

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. People skills, ability to interact and communicate with tenants, and maintenance personnel

 COMPUTER SKILLS:                                           

To perform this job successfully, an individual should have knowledge of Marketing, Social Media, and advertising software.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Some lifting; typically 25lbs. or less.
• Ability to climb up to four flights of stairs to access units.
• Ability to walk several acres to tour the community.
• Ability to stand for long periods.
• Ability to sit at a desk for long periods.
• This is a drug-free workplace.