SEO Content Manager

LeadingResponse is a full-service marketing company that helps business professionals and corporate advertisers in the Financial, Elective Medical, Senior Living, and Legal sectors by developing and implementing response-focused marketing strategies and solutions. Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. This is your chance to join a dynamic and collaborative team which is focused on driving results!

We are looking for an SEO Content Manager who’s passionate about helping others and can write clear, engaging copy in a variety of online formats to help improve and maintain the quality of our consumer-facing WordPress sites. While technical SEO knowledge is a huge plus, we’re willing to train the right content creator in the technical SEO skills needed to succeed in this position.

The person hired for this role would report directly to the Director of Consumer Content as a member of LeadingResponse’s Online Activation team based in Frisco, Texas. This is a full-time remote position and we can hire candidates from the following states: AL, CA, FL, MA, MD, MN, NH, NY, OH, and TX.

What You’ll Do:

• Work with Director of Consumer Content and SEO Content Specialist to publish new and update existing posts on all WordPress sites, including content written by freelancers.
• Write both long-form and short-form copy as needed (i.e., article teasers, blog posts, headlines, email subject lines, online ads, scripts, etc.).
• Monitor all existing content sites for SEO issues that need updating, such as: 404 links, internal backlinks, outdated evergreen articles, 301 redirects/loops, accessibility issues, uncompressed images, etc.
• QA website links and social media posts/channels to ensure all tracking URLs are correct and fix any 404 links/typos/errors.
• Generate and schedule social media posts for optimal visibility to our target audience.
• Research key industry trends to propose SEO improvements, new article topics, and A/B testing ideas that may help increase conversion rates.
• Collaborate with all Online Activation team members in a positive, responsive manner.
• Generate ideas for monthly article assignments and update shared online editorial content calendar in Google Sheets.

What We’re Looking For:

• Creativity, curiosity, and attention to detail are a must.
• Excellent verbal and written communication skills, including proofreading and editing.
• Demonstrated success planning, implementing, and managing social media campaigns.
• Ability to quickly learn new tasks (especially software) as needed.
• Proficient in MS Office and WordPress/HTML.
• Marketing, English, Communications, or Journalism Bachelor’s degree.
• Experience generating media-based assets (i.e., infographics, short videos) for sharing across social media platforms preferred, but not required.
• Basic knowledge of SEO/standard SEO-monitoring tools (especially Ahrefs) is a huge plus, but not required.
• Priority given to candidates with any of the following areas of expertise: Google Analytics/GA4, Google Search Console, Canva, CSS, Elementor, MailChimp, MailJet, SurferSEO, or generating monthly article assignments using SEO target keywords.

Benefits You’ll Receive:

• Competitive base salary
• Two weeks paid vacation during the first full year
• Fitness reimbursement
• Referral bonus program
• Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
• 401(k) with company match
• Paid Holidays

LeadingResponse is a full-service marketing company that helps business professionals and corporate advertisers in the Financial, Elective Medical, Senior Living, and Legal sectors by developing and implementing response-focused marketing strategies and solutions. Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. For additional information about LeadingResponse, please visit www.leadingresponse.com. Equal Opportunity Employer, Drug free employer and workplace.