What are the responsibilities and job description for the Digital Copywriter position at Robert Half?
Robert Half Marketing & Creative is looking for a Content Copywriter for one of our clients located in Charlotte, NC. This will be a freelance 20-25 hours a week opportunity!
This position will be 100% remote!
We are looking for a skilled and creative Content Copywriter with experience in developing compelling, on-brand content that resonates with our audience. In this role, you will collaborate closely with our marketing and content teams to craft engaging copy that supports our content strategy, drives user engagement, and ultimately converts readers into customers. If you're a wordsmith with a knack for storytelling and a strategic mindset, we want to hear from you!
Responsibilities:
- Content Strategy: Work closely with the content team to develop and execute a comprehensive content strategy that aligns with our brand goals and target audience.
- Copywriting: Create high-quality, persuasive, and SEO-friendly copy for various digital channels, including blog posts, website content, email marketing, social media, and more.
- Audience Research: Conduct thorough research to understand our target audience, their pain points, and preferences to tailor content effectively.
- Brand Consistency: Ensure all copy aligns with the brand voice, style, and messaging guidelines, maintaining a consistent and compelling brand image.
- Collaboration: Collaborate with designers, SEO specialists, and other team members to create content that enhances user experience and drives engagement.
- Editing and Proofreading: Review and edit content for accuracy, grammar, and clarity to maintain the highest quality standards.
- Performance Analysis: Monitor and analyze the performance of content to identify opportunities for improvement and optimization.
- Stay Updated: Stay up-to-date with industry trends, best practices, and emerging content formats to suggest innovative ideas.
