Digital Marketing Manager

Description

Do you maintain a customer-first mindset and have the ability to boost online customer experiences? This is a leadership position which will allow you to make a significant impact. If so, Robert Half is seeking a talented Digital Marketing Manager for our client. We are seeking experienced, knowledgeable Digital Marketing Manager candidates on behalf of a client; the role will require understanding of the ins and outs of marketing strategy, analysis, and campaign execution. This is an excellent opportunity for someone who can make decisions, get the job done, and be good with people and details-all while keeping tight control over the bottom line. We are primarily looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This Digital Marketing Manager position is seeking candidates who are interested in a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. This long-term contract / temporary employment opportunity is based in the Franklin, Tennessee area. You'll want to apply for this fantastic opportunity as soon as you can!

What you get to do every day

- Manage a skilled team of digital specialists and take the lead on the digital strategy

- Collude with product and operational teams to identify key opportunities to reinforce the customer journey & experience

- Deliver more insight and analysis into the effectiveness of CRM initiatives

- Evolve, launch, constitute, and oversee long-term digital marketing campaigns and also spearhead short-term advertising and marketing solutions

- Make sure that the CRM plan is executed promptly and within budget

- Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Communicate necessary information clearly to the customer that are relevant to their needs and life stage

- Compile take up of products/services through new channels to fall in line with business objectives

Requirements

- Less than one year of experience

- Well-founded grasp of Marketo

- SEO experience desired

- Proven knowledge of SEMrush

- Deep understanding of Content Management System (CMS)

- Knowledge of Enterprise Content Management

- User Journey experience

- General familiarity with Magento

- Foundational knowledge in Content Marketing

- Planned multi-channel marketing and digital brand consistency

- Strong understanding in vendor management

- Talented in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

- Past role in management a plus

- Previous work experience in frontline customer journey, driving traffic to our main site

- Has a demonstrated ability in establishing digital brands with strong ROI

- A well-balanced combination of skill, management experience and initiative

- Exposure to Content Management System (CMS) & Digital Marketing System (DMS)

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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