What are the responsibilities and job description for the Director of Marketing position at Robert Half?
Robert Half is looking for a Marketing Director to lead strategy and execution for a Manufacturing company client. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, and able to employ unique digital marketing techniques. Proven experience working in the Manufacturing industry is a must.
Required Functional Skills/Tools:
- Manufacturing Industry (B2B)
- Digital Marketing
- Product Management
Years of Experience : 8-10
Responsibilities
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Work Cross functionally with quality, tech, operations, manufacturing, sales, and legal
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Requirements
Digital Marketing
Marketing Campaign
Marketing Strategy
Email Marketing
Marketing Strategy
Market Research
Digital Marketing Campaigns
B2B Marketing
Google Analytics
Analytical
Strategic
Strong Communication
Salary : $140,000 - $190,000
