Marketing Director

The B2B Marketing Director is a key leadership role responsible for developing and executing the B2B marketing strategy to drive growth and revenue for our company. This role involves overseeing a team of marketing professionals, managing the implementation of marketing campaigns, and leveraging HubSpot email marketing to engage and convert B2B leads and customers.

Key Responsibilities:

Develop and Implement B2B Marketing Strategy:

Collaborate with the CMO to define the overall B2B marketing strategy and objectives.

Create a comprehensive marketing plan that aligns with the company's goals and target audience.

Team Leadership and Management:

Build and lead a high-performing B2B marketing team, including content marketers, email marketing specialists, and data analysts.

Set clear goals, provide coaching, and support team members in achieving their objectives.

HubSpot Email Marketing:

Oversee the email marketing strategy using HubSpot, ensuring the timely delivery of targeted, personalized, and engaging email campaigns to B2B prospects and customers.

Monitor email performance, optimize open rates, click-through rates, and conversion rates.

Content Strategy and Development:

Collaborate with the content marketing team to create and curate content that resonates with B2B audiences.

Ensure that email content aligns with broader content strategy and messaging.

Lead Generation and Nurturing:

Develop and implement lead generation campaigns to attract B2B leads and prospects.

Create lead nurturing workflows using HubSpot to guide leads through the sales funnel.

Analytics and Reporting:

Analyze marketing performance data to track ROI, conversion rates, and other key metrics.

Use data-driven insights to adjust and improve marketing strategies.

Sales Alignment:

Collaborate with the sales team to ensure marketing efforts support their needs, including lead quality and quantity.

Budget Management:

Manage the B2B marketing budget effectively, ensuring resources are allocated optimally to meet objectives.

Market Research and Competitor Analysis:

Stay up-to-date with industry trends and monitor competitor activities.

Utilize market research to identify new opportunities and threats.

Salary : $100,000 - $120,000