Pricing Analyst

As a Marketing Pricing Analyst specializing in Direct Mail Services, your role is pivotal in determining pricing strategies that align with marketing initiatives to drive customer engagement and maximize profitability within the direct mail industry. You'll conduct detailed analysis, collaborate with marketing teams, and leverage pricing insights to optimize revenue generation and market positioning.Key Responsibilities:Pricing Strategy Development:Collaborate with marketing teams to align pricing strategies with promotional campaigns, product launches, and customer segmentation.Develop pricing strategies that support marketing objectives, considering market dynamics, customer behavior, and competitive positioning.Competitive Analysis:Analyze competitors' pricing strategies, promotional offers, and market positioning to make informed pricing recommendations.Monitor market trends and customer preferences to adjust pricing strategies accordingly.Customer Segmentation and Analysis:Utilize customer data and segmentation techniques to tailor pricing strategies for different customer segments.Conduct analyses to understand customer behavior, purchasing patterns, and price sensitivity.Performance Tracking and Optimization:Evaluate the performance of pricing strategies in conjunction with marketing campaigns, tracking key metrics to assess effectiveness.Utilize A/B testing and other methods to optimize pricing strategies for maximum conversion and revenue.Collaboration and Communication:Work closely with cross-functional teams, including marketing, sales, and finance, to ensure pricing strategies align with broader business objectives.Present findings, pricing recommendations, and their anticipated impact to stakeholders in a clear and concise manner.Regulatory Compliance and Pricing Integrity:Ensure adherence to legal and industry regulations regarding pricing, promotions, and advertising in the direct mail sector.Uphold pricing integrity while ensuring transparency and compliance with applicable laws and guidelines.

Salary : $80,000 - $90,000