Search Engine Optimization (SEO) Strategist

Objective

The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.

The Strategist’s main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members. Each Strategist is expected to manage $20,000 in revenue. The exact Managed Revenue expectations will fluctuate due to company conditions, and will be visible and communicated regularly to the Strategist.

The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis in SEO, but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.

Responsibilities & Processes

Account Strategy (60%)

• SEO for local, ecomm, lead gen, B2B, SaaS clients
• Cross-service (paid search) opportunity analysis
• Performance analysis
• Experiment ideation and prioritization
• Long-term strategy setting

Client Relationship (20%)

• Excels at leading regular communications (email, video call, chat channel)
• Quarterly business reviews
• Establish & maintain trusting relationships

Team Contribution (10%)

• Delegate & give feedback to rising Analysts
• Contribute to team playbook improvements & process
• Audit other client accounts, prospect accounts
• Support in training newer Analysts
• Host relevant team trainings

Personal Development (10%)

• Stays up-to-date with new trends, information, insights & industry standards
• Self-teach new tactical skills & emerging channels
• Participate with Manager on growth plan & coaching

Competencies

• Problem Solving

Uses rigorous logic and methods to solve difficult problems with effective solutions
Looks beyond the obvious and doesn’t stop at the first answer
Probes all fruitful sources for answers
Can see hidden problems
Is excellent at honest analysis

• Presentation Skills

Effective in formal presentation settings, regardless of group size and seniority
Can speak both to prepared data and focal points as well as controversial or in-the-moment topics
Commands attention and can manage group process during the presentation
“Reads the room” when something isn’t working and changes tactics

• Strategic Agility

Anticipate future consequences and trends accurately; is future oriented
Articulately paints credible visions of possibilities and likelihoods
Can create competitive and breakthrough strategies and plans
Visualizes entire marketing funnel and how owned and supported tactics work together

• Customer Focus ( Business Acumen)

Emphasizes understanding and meeting expectations/requirements of clients
Acts with client in mind
Establishes and maintains effective relationships with clients, gaining their trust and respect
Strive to understand the client’s business, industry, competitive landscape

• Prioritization & Planning

Identifies the most important priorities, and concentrates efforts of self and others on these
Can quickly sense what will help or hinder accomplishing a goal
Sets objectives and goals, and breaks down process steps to achieve them

• Functional/Technical Skills

HTML/CSS
Basic Javascript
WordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.)
Google Analytics (Goals, Attribution, Funnels)
Google Tag Manager
Office Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel)
SEMrush, BrightLocal, Ahrefs, etc

Qualifications

Required

• 3 years of experience in digital marketing with an emphasis on SEO
• Minimum of 1 year SEO experience with on-site optimization and copywriting
• Passion for SEO and online marketing
• Experience managing 4 clients
• Strong writing skills in digital marketing that include: copywriting, clear client communication, webpage content writing, editing/proofreading, presentations

Preferred

• Relevant Certifications: Google Analytics
• Prior experience with Lead Generation and E-Commerce businesses

Job Type: Full-time