What are the responsibilities and job description for the Account Manager position at Romph & Pou Agency?
The ACCOUNT MANAGER is responsible for the relationship between the agency and clients. The account manager will generally look after client needs through direct contact, liaison, and the marshalling of agency resources. They must be knowledgeable in both the client’s business and the agency business. The account manager supervises account executive performance with accounts, and reviews all strategic and media decisions formulated by the various departments before they are delivered to the client.
The account manager reviews all creative concepts to confirm whether they meet strategic goals before delivery to the client for approval. The account manager keeps regular contact with all the accounts of the agency at a level, hopefully, higher than that at which the account executive works.
This person should hold a business or marketing degree, together with successful advertising agency experience in more junior, supervised account group capacities. The account manager needs strong verbal and written communications skills; a capability for analytical thinking; a sense of entrepreneurship; dynamic presentation skills; personal organization; and interpersonal skills. Reports to the Account Supervisor.
DUTIES
Client Relationship
- Maintains direct, day-to-day, senior level client contact.
- Works in a proactive manner to provide clients’ marketing plans with the greatest amount of value added through communications.
- Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans.
- Prepares month-end overviews of client’s current activities, and monthly revenue forecasts, plus plans for future development of accounts.
Client Projects
- Provides creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups.
- Keeps apprised of all relevant client, industry and market developments.
- Checks and approves copy, design, and production art, and coordinates client approval of same.
Internal Agency
- Ensures that overall account revenues meet agency goals
- Fosters development and gainful employment of junior account service staff.
- Seeks out new business opportunities with new and existing clients and plays a supportive role in their development.
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