Associate Marketing Manager

Associate Marketing Manager, Professional Books

Location: Lanham, MD

Rowman & Littlefield Publishing Group is looking for an associate marketing manager to organize and develop marketing and promotional campaign strategies for our professional books. Core duties include assisting in the production, implementation, and tracking of print and digital campaigns needed to achieve company sales goals and engagement with customers.

The successful candidate will report directly to the Executive Channel Manager, Professional, and work at the company’s headquarters in Lanham, MD. Remote is an option for the right applicant.

Responsibilities:

· Manage marketing efforts to professional musicians, actors, conflict resolution specialists, policy experts, and coaches. Additional duties include assisting the executive channel manager with marketing to key professional audiences, such as teachers, college administrators, psychologists, museum professionals, and librarians.

o Assist in the creation and implementation of impactful print and digital campaigns in coordination with the Creative Services and Strategic Engagement teams.

o Create direct mail and digital advertising campaigns including catalogs, brochures, emails, web banner advertisements, and other digital promotions.

o Develop and create marketing plans for key books.

· Correspond with authors on marketing efforts for their books.

· Coordinate our efforts for industry events, including in-person and virtual conventions, author events, and book launches.

· Routinely maintain marketing files and databases, research, and compile mailing lists, and assist with reports as needed.

Requirements:

• Bachelor’s Degree in Marketing, Communications, or related field
• 2 years in marketing in the publishing industry or related field
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong initiative, creativity, and being a self-starter is a plus
• Travel requirements: attend 2-3 trade shows a year once in-person events resume

About Our Company

An independent publisher with an outstanding reputation, Rowman & Littlefield publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. The company is headquartered in Lanham, Maryland and has offices in Connecticut, Massachusetts, and Pennsylvania.

Rowman & Littlefield

Lanham, MD

VEVRAA Federal Contractor

Rowman & Littlefield is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to www.rowman.com/Page/HR for Rowman & Littlefield’s Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Lanham, MD 20706: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Required)

Work Location: One location