Salt Life District Manager - Central Florida

Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically-integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core active wear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta.

The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!

Salt Life is seeking a District Manager to join the team in Central Florida (Daytona Beach, Orlando, Jupiter, Palm Beach Gardens, Tampa, Sarasota). In this role, the District Manager provides leadership and manages the overall operations of the retail store within the assigned district. Ensure store operations are running smoothly, reach financial objectives, and control expenses. The District Manager will excel at developing, coaching, and inspiring Store Managers.  Ensure stores maintain appropriate inventory levels and visual standards.  The District Manager reports to the Director of Retail Operations. 

Job Responsibilities and Expectations

New Retail Doors

• Assist the Director of Retail Operations in planning, development strategy, and marketing of new retail stores in the district
• On-site to prepare the store to ensure timely execution of opening

Sales

• Provide guidance and motivate management to ensure that stores are driving a sales culture, providing outstanding customer service, and building long-term relationships with customers
• Monitor store performance in an effort to identify sales trends and address opportunities
• Responsible for the achievement of sales plans and KPIs in all store locations within the district
• Identify and optimize promotional opportunities
• Develop business strategies for revenue growth

Customer Engagement

• Set high expectations for excellent customer service
• Ensure customer service levels are consistent across stores and that conversion and customer experience are top-notch
• Address customer service issues and problems that arise  

Human Resources

• Recruit, hire, mentor, and develop emerging leaders and Store Managers to meet their full potential and run successful stores
• Collaborate with Human Resources and Store Managers to establish recruiting networks to identify and hire top retail talent
• Empower Store Managers to be resourceful and find solutions to meet objectives and standards 
• Proactively review the performance and progress of Store Managers, and set objectives and targets
• Ensure ongoing training and development programs are in place to meet anticipated business needs

Operations

• Regular and consistent presence in stores
• Ensure operational efficiency in each store 
• Liaison between the store and the Director of Retail Operations
• Ensure the completion of daily/weekly/monthly/quarterly reporting
• Ensure labor costs and supplies are controlled and within budget
• Drives compliance with policy and procedure and ensures the team applies those policies consistently

Inventory Management and Merchandising

• Ensure store inventory maintains appropriate stock levels
• Ensure store management is providing inventory replenishment to meet business needs
• Submit store replenishment orders
• Schedule, manage, and coordinate annual physical inventories 
• Oversee seasonal floor sets and ensure all store’s product presentation, signage, and lighting follow Salt Life merchandising standards and guidelines

Communication

• Consistently and effectively, communicate Salt Life objectives to store leadership through organized and scheduled weekly calls, emails, and store visits
• Communicate clear expectations for sales performance and behavior standards and address any issues
• Make sure that marketing efforts are uniform across all store

Loss Prevention and Safety

• Ensure all stores meet safety and cleanliness standards
• Ensure stores are current with safety training and requirements to maintain a safe working and shopping environment
• Investigate theft incidents ethically and on time 
• Review and analyze shrinkage results and investigative findings to determine shortage causes and solutions
• Communicate loss prevention and safety-related concerns or incidents to the Director of Retail Operations and Director of Human Resources 

Qualifications

• Minimum high school diploma, GED, or equivalent education
• College degree preferred
• 6 years of retail management experience
• 2 years in a multi-store role required
• Proven success in driving business results, including meeting or exceeding sales goals and driving growth year-over-year
• Strong leadership and decision-making skills
• Ability to embrace challenges, take risks and learn fast
• Ability to lift at least 30 lbs., carry, push, squat, kneel, twist, turn, reach, and bend
• Computer skills to include operation of retail point of sale system and Microsoft Office
• Strong, demonstrable expertise in Excel
• Strong understanding of Retail Math and KPIs 
• Experience managing budgets
• Flexible to work evenings and on weekends to ensure company deadlines are met
• Must have a reliable source of transportation and be able to travel frequently

The job description is not an all-inclusive list of duties performed. Employees may be required to perform other duties to meet the ongoing needs and growth of Salt Life. Internal promotions to this position may possibly be considered without having met all the experience requirements listed. This will be based on the depth, length and success of experience while working at Salt Life.