Store Manager

The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!

Job Summary

The Store Manager (SM) is a creative, energetic and confident Salt Life brand ambassador. The SM is responsible for managing the store team and ensuring all daily store operations are executed. The SM will inspire, motivate and provide leadership in driving sales, merchandising, inventory control, human resources, outstanding customer service, and maximizing profits by controlling expenses. The SM recruits, hires and develops employees, and conducts performance evaluations.

Essential Job Functions

Sales

• Constantly strive to achieve and exceed store sales goals.
• Utilize and manage the use of weekly and monthly sales reports to track, analyze and communicate business results, as well as determine strategies to maximize sales.

Customer Service

• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, co-workers and management team.
• Demonstrate proper etiquette when communicating with external customers (phone, email and written communication).
• Deliver exceptional customer service through taking ownership of the sales floor and handling customers with issues or complaints.
• Accountable for consistently leading and developing a highly efficient, customer-focused team by:

1. Empower the team to make decisions in the customer’s best interest that also supports Salt Life philosophy
2. Managing performance through consistent feedback and documentation of performance, coaching and creating developmental plans
3. Continuously motivating team to meet and exceed sales and productivity goals
4. Developing a team with strong product knowledge who communicate the knowledge to customers in a clear and concise way

• Cultivate a positive relationship with the community via personal involvement, PR events, social media and advertising opportunities.
• Be adaptable to store environment changes including policies and procedures, new technology and customer emergencies.
• Ensure self and team is providing guest with Salt Life customer service:

Say a friendly greeting within 30 seconds upon customer entering the store

Ask open ended questions to understand the situation or request

Listen to customer needs without interrupting

Tell customer about promotions

​Let me show you and escort customer to department or product

​Invite customer to try on product in the dressing room and be attentive

​Finalize sale by walking customer to the cash wrap

​End with a smile, thank you and invitation to return

Operations

• Maintain regular and timely communication with the District Manager.
• Perform all financial activities efficiently and in accordance with company stands, including cash handling, reporting, price changes and inventory.
• Ensure cash control procedures are properly followed including all transactions, bank deposits, till funds and petty cash.
• Complete and/or ensure the team is completing the opening, closing and daily procedures, tasks and checklists successfully.
• Maintain an organized stockroom/break room/ office area.
• Maintain supplies at an appropriate level while controlling expenses
• Report maintenance issues to the District Manager.
• Assist with the housekeeping needs of the store.
• Flexible/available in the event of scheduling, including, nights, weekends, employee and customer emergencies.
• Process all point of sale (POS) transactions accurately and in accordance with company policy.
• Complete necessary reports

Inventory Management and Merchandising

• Ensure all incoming and outgoing shipments are processed and followed per policy.
• Submit weekly product replenishment requests
• Ensure accuracy of store promotions and merchandise markdowns
• Execute seasonal floor sets and ensure product presentation, signage and lighting follows Salt Life merchandising standards and guidelines
• Present during preparation and execution of annual physical inventories
• Maintain a strong visual impact by ensuring:

Mannequins are fully dressed and styled

Displays are always in exceptional condition

All merchandise sized and organized according to company standards

Identify and communicate product/fixture concerns

Maintain folding and hanging guidelines

Human Resources

• Be knowledgeable about and follow all company policies. As a leader, set an example of how others should behave in the workplace.
• Ensure team is knowledgeable about and following all company policies and procedures.
• Create the employee work schedule. Post and communicate it at least two weeks in advance.
• Promote a positive work environment where all employees are treated fairly, respectfully and equally.
• Review and process associate timesheets; verify accuracy of hours worked and ensure payroll is approved on time and in correct manner.
• Ensure employee files are up to date.
• Recruit, hire, train, develop, motivate and coach store team.
• Communicate any staff concerns/issues to the Director of HR & District Manager
• Complete new hire procedures accurately
• Conduct performance evaluations and corrective actions

Loss Prevention and Safety

• Protect store assets, inventory, employees and customers by following and enforcing all loss prevention and safety policies and procedures. Never take matters in your own hands.
• Evaluate store environment to assess any risks.
• Communicate all loss prevention and safety related concerns or incidents to the District Manager and Director of HR.
• Log missing merchandise or found tags per policy.
• Process all damaged merchandise according to policy.
• Perform all financial activities efficiently and in accordance with company standards, including cash handling and reporting, price changes, and merchandise handling.
• Ensure employees are not abusing Employee Discount.

Job Requirements

Competencies: (Knowledge, Skills and Abilities)

• Key personality characteristics in this role include:

Leadership mentality, influential, responsible, flexible, organized, conscientious, enthusiastic, positive, outgoing, high-energy, gracious, patient, courteous/helpful, persuasive, authentic, adaptable, resilient and honest

• Demonstrates a customer-focused mindset
• Ability to learn quickly, including but not limited to, retail point of sale system
• Ability to problem-solve and make a decision based on sound knowledge of procedures
• Strong communication/interpersonal skills to effectively lead staff, help customers and work with upper management
• Strong leadership and customer service skills.
• Proactive and entrepreneurial sense of urgency and ability to prioritize
• Excellent organizational, time management and multitasking skills
• Computer skills including Microsoft Outlook, Word and Excel
• Able to work flexible schedule including weekends, evenings and holidays

Experience:

• Minimum 5 years’ experience working in retail environment with minimum 3 years in a management role

Education:

• None required

Other requirements

• Must be at least 18 years of age
• Valid driver’s license and the ability to drive to the bank on behalf of the company is required in this role

Supervisory Responsibility

Directly supervises the staff of the retail store.

Work Environment

Work is performed primarily inside of a retail store location.

Physical Demands

The physical demands of the job include interacting and communicating verbally with others and listening to exchange of information, frequently reading and writing and/or typing information, repeating motions that may include the wrists, hands and/or fingers.

The position also requires working sales floor and cash wrap area for extending periods of time while standing and walking. Additional demands include lifting and carrying at least 50 pounds, kneeling, squatting, stooping, crouching, twisting, turning, bending, pushing, pulling and reaching (including, but not limited to, overhead). Routinely the position requires climbing a ladder and/or steps sometimes while holding, moving or adjusting merchandise.

Expected work hours

Store Manager typically works five days/week on days and times that best support the needs of the store including weekends, evenings and holidays. This role also requires a high level of flexibility in employee’s availability to work and the ability to work additional hours as needed. Hours of operation vary based on store location. This position requires work before and/or after the hours of operation when needed.

Equal Employment Opportunity

The Company bases all employment decisions, including selection of employees and the job advancement of employees, on an individual’s qualifications, aptitude, and experience for the position, as well as satisfactory references. The Company does not discriminate with respect to terms and conditions of employment on the basis of a person’s race, creed, color, religion, age, gender, genetic information, national origin, sex, uniformed service, veteran status, protected disability, or any other category protected under federal or state law. This policy of equal employment opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, and all other terms and conditions of employment.