Retail Store Manager Salary in the United States

How much does a Retail Store Manager make in the United States?

As of February 01, 2026, the average salary for a Retail Store Manager in the United States is $77,966 per year, which breaks down to an hourly rate of $37.

However, a Retail Store Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $98,064
  • Majority Range (25th-75th percentile): $66,843 to $88,486
  • Entry-Level (10th percentile): $56,716
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View as table View as graph 25% $66,843 10% $56,716 90% $98,064 75% $88,486 $77,966 50%(Median) Didn’t find job title? Click

Retail Store Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $88,486 $7,374 $1,702 $43
Average $77,966 $6,497 $1,499 $37
25th Percentile $66,843 $5,570 $1,285 $32
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Key Factors That Influence Retail Store Manager Salaries

A Retail Store Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Retail Store Manager Salaries?

Experience is a primary driver of a Retail Store Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Retail Store Department Manager (0-3 years): $48,167
  • Retail Store Manager Assistant (3-5 years): $53,588
  • Retail Store Manager (5+ years): $77,966
Job Role Years of Experience Average Salary
Retail Store Department Manager0-3 years$48,167
Retail Store Manager Assistant3-5 years$53,588
Retail Store Manager5+ years$77,966
$48,167 Retail St...
$53,588 Retail St...
$77,966 Retail St...
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What Am I Worth?

Top Paying Cities for Retail Store Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $98,339
  • San Francisco: $97,372
  • Oakland: $95,212

What Skills Can Increase a Retail Store Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 12.53% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Inventory Management (Mentioned in 1.9% Job Postings): Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
  • Food Service (Mentioned in 1.23% Job Postings): The foodservice or catering industry includes the businesses, institutions, and companies which prepare meals outside the home.
See More Skills
Skills Demand Percentage
Customer Service 12.53%
Inventory Management 1.9%
Food Service 1.23%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Retail Store Manager's salary.
  • Sales Management: Can increase your salary by up to 6%.
  • Collaboration: Can increase your salary by up to 4%.
  • Cost Control: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Sales Management
$82,644
6%
Collaboration
$81,085
4%
Cost Control
$80,305
3%
Motivating
$80,305
3%
Guest Service
$80,305
3%
Inventory Control
$79,525
2%
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How Education impacts a Retail Store Manager's Salary?

Your level of education can impact your salary potential. While many Retail Store Managers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Retail Store Manager with a No Diploma is between $72,273 and $81,005).

Retail Store Manager Salaries by Degree Level

Typical Education for Retail Store Manager
Degree Level % of user with this level of education
No Diploma 1.5%
High School 32.3%
Associates 15.5%
Bachelors 44.1%
Masters 6.3%
Doctorate 0.2%
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Retail Store Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Retail Store Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on February 01, 2026

Most common benefits for Retail Store Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Retail Store Manager

Here are companies hiring for Retail Store Manager and their salaries, click below for more details.

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FAQ about Retail Store Manager

1. Where can a Retail Store Manager earn the most?

A Retail Store Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Retail Store Manager earns the most in San Jose, CA, where the annual salary of a Retail Store Manager is $98,339.

2. What is the highest pay for Retail Store Manager?

The highest pay for Retail Store Manager is $98,064.

3. What is the lowest pay for Retail Store Manager?

The lowest pay for Retail Store Manager is $56,716.

4. What are the responsibilities of Retail Store Manager?

Manages the day-to-day operations of a retail store. Has responsibility of staffing, store compliance, inventory management, and promotion. Maintains and oversees accuracy of records associated with cash, receipts, inventories, and employee attendance. May require a bachelor's degree or its equivalent. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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