Copywriter

Copywriter

We started Salt & Straw because we wanted to build strong community with our team, our guests and our partners. As the Copywriter, you play a critical role in creating a strong community inside and outside of our scoop shops by aligning our brand voice.

Position Description: This position fulfills important duties around bringing to life the Salt & Straw brand throughout our various internal/external touchpoints.  The role will lead efforts to bring to life Salt & Straw’s brand verbally, in tone and content, across multiple-channels.  This position will focus on the following key areas:

• Translate menus, promotions and brand communications into strong verbal representations of the Salt & Straw brand
• Contribute to overall brand, and monthly menu, creative concepting and development with excellence for best results
• Responsible for working with R&D, founders, Ops leaders and other key internal customers to effectively capture and communicate their efforts in defining Salt & Straw and our offerings
• Oversee verbal tone and content consistency across shops, websites, social media and all internal/external customer touch points
• Responsible for the success of multi-channel email marketing and long-form content (i.e. BLOG) by directly developing or overseeing partnering resources.  Ability to track the impact of these efforts and translate into actions for ongoing improvement.
• Insure verbal brand evolution and documentation of all optimal elements including for channels, shops, packaging, labels, branded merchandise
• Partner with Art Director to create brand impact across all touchpoints
• Adhere efforts to allocated budgets and uphold quality standards with selected partners
• Partner with internal and external content developers to find synergies for game-changing creative output
• Identify and partner with external partners to find synergies for game-changing promotions and partnerships
• Be a strong contributor and partner to the output efforts of the Marketing team
• This position works primarily during weekday business hours, but will need to be available for occasional nights and weekends.

Competencies:

• Strong communication skills and the ability to bring our value of hospitality into all interactions with team, customer and vendor relationships;
• Professionalism and skills consistent with culture of Salt and Straw and our customers and teams;
• The ability to develop marketing content and promotions that stay true to brand guidelines, drives results and evolves to maintain industry-leading relevancy
• Ability to gain insights and intentions from external trends, R&D, founders and partners to accurately reflect in marketing efforts
• The ability to be a positive and cooperative team player and to serve others with understanding, respect and care;
• The ability to appropriately communicate priorities and workflow;
• Self-directed with ability to organize, prioritize, and own multiple tasks while meeting and/or exceeding deadlines; high attention to detail and accuracy;
• Strong active listening, and written communication skills; fluent in social media channels
• Ability to project manage; take ownership of completion of tasks; consistent follow up and follow through within the marketing team.

Education and/or Experience:

• 2 years’ experience in general customer service and/or general marketing environment;
• Consumer brand experience preferred
• Bachelor degree in marketing, advertising, or communications strongly preferred
• Competency in Google Mail, Docs, Sheets and Drive; Microsoft Office; Mac and PC; general reports; high-volume email correspondence.  Open to use of project management software.

Other Considerations and Requirements

• This position works primarily during weekday business hours, but will also need to be available for occasional nights and weekends;

Language Skills 
Ability to communicate very clearly and enthusiastically, with a collaborative and diplomatic demeanor; strong active listening and excellent written communication skills

Mathematical Skills
Ability to calculate figures and amounts

Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form; ability to deal with problems involving several concrete variables in standardized situations; Ability to make things seem “simple”;

Computer Skills
Competency in Google Mail, Docs, Sheets and Drive; Microsoft Office; Mac and PC; general reports; high-volume email correspondence.  Open to use of project management software.
 
Other Considerations and Requirements
This position works primarily during weekday business hours, but will also need to be available for occasional nights and weekends;

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is:

• Regularly required to talk or hear;
• Frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms;
• Occasionally required to climb or balance and stoop, kneel, crouch, or crawl; lift and/or move up to 50 pounds;
• Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus.

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually quiet.

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count

We can’t wait to meet you!

Salt & Straw is proud to be an equal opportunity employer of all qualified individuals. We will consider all people - minorities, women, veterans and individuals with disabilities no matter their sexual orientation or gender identity. Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal, state and local statutes.

No third party is being accepted at this time

Salary : $60,000 - $70,000