What are the responsibilities and job description for the SEM Manager (Remote) position at Salted Stone?
Salted Stone is a fast-paced full-service digital marketing agency looking for a part SEM Manager to support our team. This is a mid-to-senior level, part-time position. You’ll get a chance to work across and with all our different teams, especially our Client Services team, as we all work together to create strategic and creative deliverables for our clients.
Ideal candidates love data, are capable of managing all day-to-day paid media operations (planning, buying, implementation and traffic, optimization, reporting and execution) You must have experience with managing SEM and Google Analytics.
Scope of Work:
- Managing Google & Bing ad accounts
- Paid search marketing strategy
- Budget optimization
- Keyword bid optimization
- Advanced bid adjustments
- Ad copy implementation and monitoring
- Multivariate ad testing (if applicable)
- Keyword selection and expansion
- Search term reviews and negative keyword additions
- Audience creation and implementation
- Weekly reports on account updates and a weekly phone call with all primary account managers if needed
Location:
This position will be fully remote unless you'd like to join us in one of our 2 offices located in Monrovia, CA and Boise, ID.
Compensation:
This can be set up as an hourly rate - to be discussed in a meeting.