Marketing Manager

Position Summary:

The Marketing Manager is responsible for developing and executing the marketing plan that drives growth for Samaritan Center’s programs, services, and charitable giving.

Primary Responsibilities:

Marketing Strategy and Execution

• Develops and sustains a clear brand identity, positioning, messaging, and guidelines to direct all aspects of brand communication, fostering consistency, and building a strong and memorable brand presence
• Works in collaboration with the Development team in achieving their fundraising goals by overseeing the creation of persuasive and engaging content for fundraising campaigns, including creating compelling ad copy, graphics, videos, and other multimedia content
• Works in collaboration with Samaritan program directors to conceptualize and implement Samaritan Center marketing plan for their programs
• Builds and maintains accessible dashboard to measure progress toward goals and objectives
• Coordinates with external marketing/website vendors for website updates, press releases and other projects.
  
  

Digital and Print Content Creation

• Manages social media platforms and pages posting content aligned with current initiatives, programs, and services.
• Creates digital media including illustrations, infographics, and videos for current initiatives, programs, and services.
• Designs and creates print materials for the marketing of the Center and its programs.
• Ensures website photos, graphics, style, and copy are up to date in accordance with brand guidelines and current program information.
• Develops and executes email marketing strategy utilizing relevant contacts/lists in database
• Utilizes CRM features to gather contact info to build and update database
  
  

Provider Representative

• Works with Executive Director to build and sustain relationships with local community partners and potential referral sources
• Coordinates with internal stakeholders regarding new and recurring partnerships to ensure all relevant parties (program staff, clinical staff, development, legal) are informed of updates
• Shares center program and service updates via email marketing, meeting individually with providers, and local advertising channels
• Represents Samaritan Center at events, fairs, and sponsorship booths
• Develops print and digital materials for sharing with provider contacts
  
  

Job Requirements:

• Experience using CRM tools, specifically email marketing (Hubspot preferred)
• Experience acting as admin for various social media platforms (Facebook, LinkedIn, Instagram)
• Experience with design tools such as Canva to produce visually appealing content
• Experience working with local providers and community leaders in the mental health sphere
• Experience working on a non-profit capital campaign
• Strong writing and editing skills
• Ability to work autonomously
• Ability to communicate with internal and external stakeholders in a professional manner
• Ability to respond to social media comments and communications in a timely manner

Benefits:

• 403(b) matching
• Employee assistance program
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $22 - $27