Media Planner/Buyer, Print

What are we looking for

The Media Planner/Buyer works collaboratively with the Media Supervisor and Assistant Media Planner/Buyer to negotiate and place efficient and effective media plan(s) consistent with the objectives of a national client’s communication program.

What you bring to the table

• Bachelor’s Degree required, Advertising, Marketing, or Communication preferred
• 3 to 5 years of experience in a full-service advertising agency or media agency is necessary

Responsibilities What you will be doing

• Consultant to the media and strategic planning teams, creative agencies and clients.
• Build trusted relationships with day-to-day clients, internal team members, media vendors and creative agencies
• Support the Media Supervisor with client requests to ensure all project due dates are met.
• Responsible for creating and sending Insertion Orders to media vendors and creative agencies
• Prepare and maintain work charts for all magazine and newspaper placements. Responsible for any additions, changes or cancellations.
• Able to draw media insights from a variety of media resources, including but not limited to: AdIntel, GfK/MRI, Scarborough, Nielsen Media Research ratings, SRDS
• Negotiate and place buys across all audience ethnicities and demographics according to campaigns derived by the client
• Enter all buys into buying/billing software at time of purchase
• Negotiate best possible rates, added value and promotional opportunities
• Negotiate best placement for advertisements to ensure the most exposure
• Lead on detailed quarterly reports outlining creative traffic and client placements including any competitors in the market
• Develop understanding of client’s business and competitive landscape
• Field incoming proposals and opportunities for assigned client(s)
• Maintain working knowledge of available media research and tools
• Keep a pulse on market conditions and rate expectations or changes
• Keep up-to-date on emerging markets and media trends
• Delegate to and work with Media Assistant Planner/Buyer on daily tasks and help to grow their knowledge base
• Keep Media Supervisor informed on all projects, continuously fostering an open dialogue

Competencies Your Skill Set

• Proficient media research skills and number/financial management
• Able to multi-task, is detail oriented, decisive, and has the ability to articulate clearly in both one-on-one conversations and team presentations
• Invites input from team and shares ownership and visibility; is someone people like working with
• Can figure out processes necessary to get things done; understands how to separate and combine tasks into efficient work flow; can simplify complex processes; gets more out of fewer resources
• Able to use own judgment to bring in direct supervisors to handle situations as deemed necessary
• Proficient in desktop productivity applications (Gmail, Excel, PowerPoint, Word)

Job Type: Full-time

Pay: $35,600.00 - $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Media buying: 3 years (Required)
• Media planning: 3 years (Required)

Work Location: One location