What are the responsibilities and job description for the External Marketer position at Sandgate?
External Marketer
DAILY PAY OPTION AVAILABLE JULY 20TH!!!!
Sandgate Gardens is in search of experienced candidate to fill our external Marketer position..
OVERVIEW:
Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.
Build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.
Marketing & Census Development
- Create and implement both long- and short-term quarterly marketing/growth plans to achieve budgeted census, quality mix and occupancy targets.
- Develop sales opportunities with referring hospitals by identifying, initiating, nurturing and maintaining contact with physicians, social workers, case managers/discharge planners.
- Target and build relationships with area AL, IL, Senior Living Communities, Senior Housing, Senior Center, Libraries, Church organizations, Chamber of Commerce, Rotary International, etc. to support census development.
- Identify opportunities for development and placement of media advertisements and print/media creative and work with corporate marketing team for signage and collateral needs/requests.
- Work with Center Administrative and operational team to ensure customer satisfaction.
QUALIFICATIONS:
EDUCATION / EXPERIENCE:
- 2 years of experience in an Admissions/Marketing position in healthcare environment
- Long term care experience required
- Knowledge of Medicare and 3rd party billing
- Knowledge of medical terminology
- Ability to discuss clinical evaluations with physicians and other care givers within facility
TRAVEL:
- Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.