Director, Retail Brand Management

At SanMar, the work you do makes a difference.

What's the Short Version?
The Director, Retail Brand Management creates and champions the vision and brand ethos of a range of apparel brands that will inspire and connect with consumers. They coach and lead brand merchandisers through the assortment planning process to collaborate with retail brand partners on the designs and offering of apparel and bags that drive innovation, fashion relevance, and sales growth. With a broad product range and a diverse set of brands, this Director enjoys the complexities of varied end uses and multi-faceted projects across the organization. Their eye for design and trend-right product will be balanced with an analytical approach that will help identify opportunities to expand each brand's reach and to assess the viability of potential new brands.

What Will You Be Doing?

• Conceptualize strategic brand vision for SanMar purchased retail brands.
• Drive vision with internal and external partners to ensure that the brand ethos and intent resonates throughout the apparel product creation process as well as in marketing materials and sales tools.
• Increase brands’ market share by achieving and exceeding financial objectives.
• Seek out and drive innovative ways in collaboration with retail brand partners to continuously build brands to maintain category/industry leadership.
• Support Brand Merchants initiatives in seeking out new opportunities and suggest new market investments to maximize sales and margin contributions.
• Manage and support Brand Merchandisers as they build a strong line plan and assortment that is brand right, profitable, and competitive.
• Oversee the day-to-day activities of Brand Merchandising team to ensure they are proactively meeting project deadlines, adhering to calendar, facilitating cross-functional collaboration, communicating consistently and timely with brand partners, and analyzing business and market trends.
• Ensure assortment is balanced by category and price, while working with brand partners to create product that exceeds consumer expectations and leads the marketplace in their respective categories.
• Ensure contractual obligations are met internally in all business and legal aspects where applicable.
• Collaborate and build relationships with cross-functional team members as a brand steward between product creation teams, planning, sales, development, merchandising, design, and marketing.
• Devise plans that maximize product Brand Positioning and build Brand Awareness by working cross-functionally with other departments to support and accurately portray brand tenets across campaigns and marketing efforts.
• Demonstrate understanding of current product line, competitive landscape and sales trends in our channel in relation to the retail market and drive initiatives that identify opportunities for growth in our channel.
• Understand audience and meeting intent for gaining buy-in of ideas while creating impactful presentations, both visually and verbally, that communicate ideas and vision which propel the business forward.

What Are We Looking For?

• Bachelor's Degree degree in Fashion Merchandising, Design, or related field or equivalent experience.
• 7-9 years of relevant experience managing teams and brands while driving the building of apparel through the product creation process.
• 4-6 years relevant experience in a management/supervisory role guiding brand vision, design intent, and business growth.
• In depth merchandising skills and understanding of the product creation process.
• Extensive experience managing, mentoring, and inspiring teams to achieve their objectives in building the right product for the right consumer.
• Proven track record of delivering business growth and innovative merchandising solutions.
• Strong bias for action and ability to seek information proactively while working cooperatively in a diverse group.
• Communicate in verbal, visual, and written form to effectively and clearly articulate goals and objectives.
• Lead and influence others and champion projects using demonstrated creativity and ingenuity.

What's Our Offer?
Salary Range: You`ll earn between $160,000 - $220,000 annually, depending on experience.

Bonus: You`ll be eligible for an annual discretionary bonus up to 20% of base salary.

Paid Time Off: You`ll accrue paid time off on a bi-weekly basis based on hours worked up to 112 hours per year to start. Employees also receive 7 paid holidays and 1 paid family day off.

Additional Benefits:

• Comprehensive medical, dental, and vision benefits
• 401k plan and matches $1 for $1 up to 4% of earnings, matched & vested at every pay cycle
• Life insurance
• Short/long-term disability coverage
• Paid maternity/paternity leave
• Pet insurance

What Should You Expect?
Hybrid: While performing the duties of this job, the employee is regularly required to sit; reach with hands and arms and talk or hear. The employee is frequently required to use hands to finger, handle or feel. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work environment is moderately quiet. Ability to work on computer for multiple hours with frequent interruptions.

SanMar's Eastpointe office is located near Seattle, WA and our standard working hours are 8:00-5:00 PST. Quarterly travel may be required.

Who is SanMar?
SanMar is more than just a t-shirt company.

We see t-shirts as a blank canvas that can be used to unite a team, tell a story or show your love for your favorite local haunt. We create meaningful connections that elevate lives through the apparel we provide.

As the industry leader in promotional apparel, we live by a refreshingly simple philosophy: Be Nice and Tell the Truth. This is how we’ve done business since Marty Lott founded the company in 1971. Today we work with apparel manufacturers from around the world, we’ve grown to more than 5,000 employees and we still work with those same simple principles in mind.

You can see our values take shape in A Canvas for Good, our platform for positive action and citizenship. We are dedicated to being good stewards of the world we share, to lifting up the communities where we work and to respecting our employees. Our IDEA Council guides company-wide diversity efforts, and our annual Sustainability Report shows our progress toward our goals of doing business responsibly.

Why Work at SanMar?
Our people are at the heart of everything we do. They bring their talent, passion and dedication to work with them every day. Their hard work inspires us and gives us purpose. We love working here together.

Whether you work in our headquarters, from your home or in one of our distribution centers across North America, we believe that investing in you is just the right thing to do. Our comprehensive benefits package is designed to support your health and well-being, life balance, career growth and (eventually) retirement.

SanMar works with brands you already know, like Nike, The North Face and Brooks Brothers, as well as providing industry-leading private label apparel and accessories. Our people come to work excited to do their part, providing clothing that helps people feel that they’re a part of something special.

Here’s your chance to be a part of this story. If you’re ready to work in a place where your participation matters and your growth is a priority, we’re ready for you.

SanMar is an Equal Opportunity Employer
Whoever you are, wherever you’re from, whomever you love or follow in faith, whatever your disability or superpower status, whichever ethnicity or gender you identify with, you are welcome at SanMar. Our team members are committed to creating an open and inclusive environment in which every employee can be successful.

SanMar participates in E-Verify.