What are the responsibilities and job description for the Social Media Associate position at SBH Fashion?
Responsibilities:
- Utilize social media marketing tools to establish and maintain the company’s brand presence
- Work closely with Brand Director and the Social Content Creator to proactively ideate, create, edit, and implement social media campaigns to align with communication and marketing initiatives, across multiple channels
- Research current benchmark trends, sounds and potential content partners; informing the Brand Director of changes that are relevant to the company’s marketing activities and explore repost-able content
- Set and analyze key performance indicators (KPIs) for social media campaigns, measuring performance against targets for shares or likes
- Weekly analysis of the company’s social media strategy, identify strategic weaknesses and making improvement recommendations
- Collaborate with Brand Director and Content Creator to ideate, create, edit and implement multi-channel social media campaigns aligned with communication and marketing initiatives, maximizing ROI
- Collaborate with the team to create a strategy for the company’s TiKTok launch and ongoing presence
- Create and manage a focused social media content calendar emphasizing key brand moments
- Attend weekly team meetings (content, reporting, weekend scheduling)
- Monitor customer comments/posts, respond promptly, engage with the Instagram community, and communicate needs to the Brand Director
- Direct inquiries as needed (customer service, PR, seeding, etc.)
- Oversee day-to-day execution of the company’s existing social channels (Instagram and Facebook)
- Support influencer marketing with comprehensive social reporting and metrics, and identify potential partnerships and gifting opportunities with key influencers
- Support retail and event activations through social media efforts covering strategy to execution
- Perform other adhoc duties as needed or assigned by Brand Director and Chief Brand Officer
- Bachelor’s Degree
- Minimum 3-5 years experience in social media, trending topics for a fashion brand
- Experience with Adobe Creative Cloud or equivalent digital media editing tools a plus
- Strong copywriting and copy-editing skills
- Creative copywriting experience, with a knack for embodying a brand’s voice and tone
- Experience launching social initiatives (e.g. calendaring content, working with various tools for giveaways, image creation, etc.);
- Strong knowledge and understanding of ALL social channels, their respective best practices, and their algorithms (Instagram, Facebook, TikTok, Pinterest, Snapchat etc.)
- Very familiar with strategies and tactics needed to have social media content perform well on respective platforms and how to grow follower base
- Inept ability to edit and post produce social first content on your own
- Strong understanding of social media influencers and content creators with experience in managing
- Must be proficient with presentation and deck building (i.e. Powerpoint, Google Slides)
- Excellent written and verbal communication skills
- Desire to work with several teams in a collaborative environment
- Ability to work independently and switch rapidly between projects
- Comfortable working with statistics and interpreting data to translate insights into actionable strategies
- Proficiency in social media management tools and analytics platforms (i.e. Sprout Social, Dash Hudson, Hootesuite etc.)
- Self-starter with a strong work ethic and desire to make a positive impact.
Salary : $75,000 - $85,000
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