What are the responsibilities and job description for the Growth Marketing Manager position at Scenset?
About Scenset
We've always loved travel, with its endless opportunities for growth and positive impact. It's who we are, and it's what we do. We came to realize that travel had lost its spirit, so we created Scenset to bring originality and authenticity back to the experience. Our mission is to offer a human-first, tech-enabled approach to exploring the world. With every unique itinerary, we fight the expected and deliver incredible moments that are grounded in originality.
As a tech-first travel company, with the best travel designers on board, we're able to design private, luxury trips that others simply cannot. Our travel experts combine the power of machine learning, artificial intelligence, and human expertise to craft the perfect itinerary, down to the smallest detail. We create the best route for a wine tasting trip, find the ideal flight transfer, and secure a chef's table reservation at that lesser-known, up-and-coming restaurant.
By fostering a symbiotic relationship between cutting-edge technology and our passionate travel curators, we strive to redefine the essence of personalized travel. At Scenset, we believe in continuously evolving and embracing the future of AI applications, enabling us to deliver unmatched, personalized experiences that transform the lives of our customers and impact the world.
About the role
Scenset is seeking a Growth Marketing Manager to play a key role in building the travel industry’s fastest growing brand. We are looking for an individual who is entrepreneurial, data focused, and hands on across all areas of the marketing function. They will be responsible for developing and executing customer acquisition campaigns, retaining existing clients, and acquiring new customers in order to grow the brand. If you’re passionate about travel, design, and operating in a fun and fast-paced environment, there has never been a better time to join Scenset.
Responsibilities
Collaborate with cross-functional teams to identify growth opportunities and develop comprehensive strategies to drive customer acquisition and retention.
Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, search, social media, email, SEO, and paid advertising.
Utilize analytics tools and metrics to track campaign performance, analyze data, and make data-driven decisions to optimize marketing strategies.
Lead initiatives to improve website and landing page conversion rates, leveraging A/B testing and other optimization techniques.
Implement strategies to acquire new users and customers, utilizing both organic and paid channels to maximize reach and effectiveness.
Develop and execute targeted email campaigns to nurture leads, engage customers, and drive conversions.
Collaborate with the content team to create and optimize content that supports growth initiatives and resonates with the target audience.
Manage marketing budgets effectively, allocating resources to the most impactful channels and campaigns.
Stay informed about industry trends, competitor activities, and customer preferences to inform marketing strategies.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
6 years of experience as a Growth Marketing Manager or in a similar role.
Expertise in digital marketing channels (Google Ads, Meta, Bing, etc.) and best practices.
Proficient in using analytics tools such as Google Analytics, Mixpanel, or similar platforms.
Experience with A/B testing and CRO techniques.
Excellent project management and organizational skills.
Strong analytical and problem-solving abilities.
Creative mindset with a focus on data-driven results.
Exceptional communication and collaboration skills.
What we offer
Competitive Medical, Dental, Vision Benefits and 401k
Parental leave, so you can have time off to adjust to your new life without worrying about work
Flexible Paid Time Off to allow you to recharge and be your most productive self
Flexible Workation Policy, at Scenset travel is what we do, so we support our employees to travel while working
Zen-Benefits, a monthly stipend to help provide Zen in your life
This role is a hybrid role based out of the San Francisco Bay Area with an expectation to come into our co-working space in SF 2 times a week.
As an international travel company focused on unmatched local expertise across the globe, we are focused on hiring a diverse team across a range of backgrounds, experiences, and perspectives. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, gender identity, sexual orientation, pregnancy, national origin, age, marital status, veteran status, disability, or genetic information.