Director, Growth Marketing

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, disruptive products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built a great company and changed an industry by putting the customer first, always. The best is yet to come.

Why you want this job

The Director of Growth Marketing will lead 1-800 Contacts team of dedicated marketers focusing on driving brand resonance among new audiences to deliver customer acquisition at all stages of the funnel. This includes integrated campaigns, paid media, organic traffic generation, content strategy, social, lead collection and conversion, re-acquisition of dormant customers, conversion optimization through segmented personalization, and full-funnel digital marketing. The ideal candidate is user-obsessed, data-driven, and has a strong product background focused on delivering high-impact, sustainable growth.

This leader will be hands-on, helping their team develop the best strategies for growth while furthering an engaging working environment built on trust and respect. You will work with top executives across the company to develop strategies that fuel consistent year-over-year growth.

What you’ll do

• Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
• Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.
• Lead a team of marketers to drive key business metrics (web traffic, CAC, and ROAS)
• Analyze full-funnel data to resolve investment decisions (channels, campaigns, and programs), extract key insights, and recommended actions.
• Regularly report to leadership on performance against goals and objectives and key results.
• Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
• In collaboration with the Head of Performance Marketing:
  • Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
  • Lead the new customer target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
  • Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
  • Optimize upper funnel awareness for incrementally and continually for improved results.
• In collaboration with the Head of Creative:
  • Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
  • Ensure that brand awareness campaigns directly impact pipeline growth.
  • Grow the marketing campaign management function by being hands-on with execution while mentoring and coaching the team to optimize and improve efficiency across many channels.
  • Align creative and messaging direction to customer insights and campaign objectives.
• Develop a deep understanding of our first-party data and third-party data to deploy toward audience targeting and channel selection.
• Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead collection and cultivate.
• Partner with Storefront teams to develop optimal customer onboarding experiences
• Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin

What you'll need

• Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
• Have 10 years tried experience leading hard-working growth marketing, with experience leading managers in DTC eCommerce
• Have experience building scalable and repeatable growth models and process
• A vast knowledge of using data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward
• Have a deep understanding of segmentation and audience targeting
• Willing to go deep and be in the weeds in addition to developing strategy
• A confirmed people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles
• Ability to hire, train, deploy, and lead excellent, dedicated marketing professionals
• You can easily shift between high-level critical thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
• Highly collaborative nature, with a track record of building strong relationships.
• Experience in Brand Marketing using insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.
• Develop a strategic roadmap based off data-driven recommendations to improve performance and the customer experience, focused on ideas that will “move the needle”
• Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
• Form relationships with key partners across the business to define needs and deliver comprehensive solutions
• Partner with Marketing Operations on opportunities for automation and system improvements.
• Deliver executive level reporting, including weekly, monthly, and quarterly business reviews.
• With an appetite to work hard, learn fast, be a key business leader, and do hands on work
• Outstanding ability to think creatively, identify and resolve problems
• Comfortable with ambiguity and possess a ‘figure it out & get it done’ mentality
• Excellent analytical skills; shown understanding of experiment design, measurement, and analysis (i.e. A/B testing) and the ability to make recommendations supported by data-based rationale
• Excellent communication and project management skills
• Prior email, SMS and/or direct-to-consumer marketing experience a plus

Why we will love you

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7 years of experience in growth marketing roles, with a focus on B2B software companies.
• Proven track record of success in running revenue and pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social) and SEO/organic optimizations.
• Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.
• Excellent analytical skills with the ability to translate data into actionable insights and strategies.
• Demonstrated leadership abilities with experience managing and mentoring marketing teams.
• Exceptional communication and collaboration skills, with the ability to work effectively across departments and influence stakeholders at all levels.
• Results-oriented mindset with a passion for driving growth and achieving measurable outcomes.
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Who you are

• Humble, hungry, and smart
• Technical aptitude
• Resourceful
• Self-motivated
• Collaborative

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Salary : $6