What are the responsibilities and job description for the Paid Search Manager position at SEO Werkz?
We are looking for a full-time IN-HOUSE PPC Manager to join our rapidly growing paid media team.
Qualified applicants should be able to meet the following responsibilities:- Manage/optimize Google Ads and Microsoft Ads paid search campaigns according to client sales/lead goals- Craft & optimize gripping and well-converting creative
- Monitor, modify, and manage keywords, search terms, and negative keywords/lists to maximize sales, ROI/ROAS, leads, and/or traffic volume- Work with clients, account managers and other SEO Werkz employees, and agency partners to develop strong working relationships
- Effectively diagnose PPC campaign/account issues when they arise, and propose solutions to pivot strategy for improved account performance - Keep up with current industry trends & Google Ads platform updates, testing new updates as they come out- Launch & track experiments to improve account & campaign performance - Set up advanced conversion tracking within Google Ads, Google Tag Manager, and Google Analytics - Oversee, manage, & optimize retargeting display campaigns
- Effectively communicate campaign performance and optimizations to account managers and clients.
Applicants should have the following qualifications:- Solid understanding of Google Ads campaign types/setups, bidding strategies, automated rules & scripts, and conversions- 2 years online display/video experience preferred
- 2 years of Google Ads paid search experience
- 2 years of Google Shopping experience
- Excellent verbal and written communication skills- Able to commute to our Riverton, Utah office
- Active Google Ads certification and knowledge of best practices/policy guidelines
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Company matched 401K retirement plan after 6 months
- Short term/long term disability insurance
- $50,000 Life Insurance Policy
- Generous PTO policy
- Paid Gym Membership
- 2 weeks Paid Sabbatical and $2500 travel spend after 5 years of employment!
Salary : $50,000 - $0