What are the responsibilities and job description for the Corporate Director of Marketing, Sales, and Communication position at Shepherd of the Valley?
Corporate Director of Marketing, Sales, and Communication
Shepherd of the Valley is looking for a Corporate Director of Marketing, Sales, and Communication to join our team!
Shepherd of the Valley Lutheran Retirement Services, Inc. is a Christian not-for-profit corporation dedicated to providing the finest quality care through an integrated continuum of services. Our comprehensive continuum of care offers Independent, Assisted Living, Skilled Nursing, Rehabilitation Services and Home Health. Our staff takes pride in their work and provides quality, compassionate care for our residents each day. We are only as good as our employees and that is why we work hard to hire the right people and treat them well.
Why work at Shepherd of the Valley?
Shepherd of the Valley (SOV) offers a wide range of benefits as part of your total compensation package. Choose from top medical and dental insurance programs; plan for your future with tax-deferred investing with SOV retirement options; enjoy generous paid holidays and time off; and protect yourself and your family with life and long-term disability insurance. Here are some highlights of our compensation plan:
- Annual Performance Reviews
- Insurance - Medical, dental, eye and prescription drug coverage are available to eligible employees. SOV offers a fully paid $10,000 life insurance benefit.
- Flexible Spending Plan - SOV offers a flexible spending account that allows you to pay certain medical expenses as well as child care on a pre-tax basis.
- Paid Time Off - SOV employees begin accumulating paid time off (PTO) hours immediately.
- Paid Holidays - SOV recognizes 7 paid holidays; those who work a holiday are paid double time. In the third year of service all employees are paid for their birthday and choice of floating holiday.
- Retirement - Employees are eligible to participate in SOV's 403(b) tax deferred annuity from their first day.
- Education Support - SOV's Professional Development Scholarship awards $1,000 each year to employees pursuing further education in their field including free STNA classes.
- Student Loan Forgiveness up to $2500 paid out over 4 years.
- Partnership with Ohio University - SOV employees are eligible for a 5% discount for undergraduate programs, and 10% for graduate programs.
- Additional Perks and Bonuses - SOV employees are eligible for discounts at local businesses. Employees of the month are recognized with a bonus. Recruitment bonuses for staff and residents are awarded. After 2 years, employees receive an ongoing longevity bonus.
Summary
The Corporate Director of Marketing, Sales, and Communication develops, plans, directs and implements sales strategies, marketing events, community relations and promotional activities for the organization by performing the following duties personally or through subordinate supervisors.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Exceptional communication skills and interpersonal skills - in particular with an elderly population and related individuals and groups.
- Ability to organize, plan and work in a self-directed, independent manner.
- Directs and oversees the customer relationship management (CRM) system for all business or product lines and makes recommendations specific to strategy and budgets to ensure a growth strategy.
- Ability to track leads, admission data, and analyze it to develop/ recommend an occupancy and product strategy.
- Provides corporate, management and board reports to presents at periodic meetings.
- Develop sales and marketing training programs for staff along with orientation programs for new hires within the marketing and sales role and responsibilities.
- Sets corporate sales goals, support entities with goal setting, prepares marketing and sales budgets.
- Oversee all social media platforms.
- Design and produce all admissions and marketing materials for corporation.
- Competencies include: business acumen, change management, financial responsibility, job knowledge, performance coaching and strategic thinker.
- *Maintain the confidentiality of all resident, staff and organization information.
Supervisory Responsibilities
- Manages Community Relations and Business Development Manager.
- Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience / Requirements
- Bachelor’s degree; five years related experience and/or training; or equivalent combination of education and experience
- Must have a valid driver’s license with an acceptable driving record and proof of insurance.
- Must be willing to travel and have reliable transportation.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Computer Skills
To perform this job successfully, an individual should have knowledge of Design software, strong computer skills such as Microsoft Office Suite including Outlook, Excel and PowerPoint.
Shepherd of the Valley Lutheran Retirement Inc.is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.
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