Director of Marketing

POSITION: Director of Marketing

REPORTS TO: Chief Public Information Officer

SCHEDULE: Monday – Friday, 9AM-5PM, some nights and weekends as needed

TRAVEL: Up to 25%:

SALARY RANGE: $60,000 - $70,000/per year

LOCATION: 125 S Elm St., STE 500, Greensboro

ABOUT shift_ed

shift_ed is a 501(c)(3) nonprofit organization whose mission is to boldly accelerate student potential. Our continuum of educational programs spans from kindergarten to career, with initiatives that are evidence-based and equity-minded. We partner closely with Guilford County Schools to provide thousands of hours of tutoring, aptitude assessments, college prep workshops and career exploration programming to students. Thanks to generous community support, shift_ed has also awarded more than $6.1 million in scholarships since 2018.

POSITION SUMMARY

As the Director of Marketing for shift_ed, you'll be at the helm of our organizational narrative, serving as the architect of our brand's story. Your role goes beyond merely transmitting our mission, vision, and achievements; you'll be crafting compelling content that resonates with our audience across various channels. In addition to overseeing the implementation of our strategic communications plan, you'll play a pivotal role in content creation, ensuring that our messaging effectively drives fundraising and recruitment efforts. Your leadership will be instrumental in maintaining brand consistency and delivery across all platforms and media outlets, solidifying shift_ed's presence in the minds of our stakeholders.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Leading the charge in implementing and assessing the efficacy of a comprehensive marketing and communications strategy, with a particular emphasis on content creation, to bolster shift_ed's image and market positioning.
• Crafting both short- and long-term plans and budgets for marketing and communications initiatives in alignment with the strategic directives set by the Chief Public Information Officer.
• Spearheading both internal and external communications efforts, overseeing all marketing and communications materials and activities, with a keen eye on content creation.
• Ensure articulation of shift_ed’s desired image and position, assure consistent communication of image and position internally and externally.
• Taking charge of the editorial direction, design, production, and distribution of all publications, placing a strong emphasis on engaging content creation.
• In collaboration with the Development Department, develop communications strategies for fundraising initiatives such as the Annual Fund, Major Gifts, Endowment, Sponsorships, and Capital Campaigns, utilizing various mediums including print, website, social media, and video.
• Coordinating logistical aspects of major annual events such as the November Impact Luncheon and End of Year Fundraising event, while delegating responsibilities to staff members accordingly.
• Driving the development of the shift_ed podcast, strategically focusing on topics related to organizational development, workforce development, and the education continuum pipeline.

OTHER DUTIES AS REQUESTED

• The ability to work with a strong and professional leadership team

QUALIFICATIONS

• Education Bachelor’s degree preferred in Marketing, Communications, Business or a related field. 4 years of experience in marketing and communications in a professional environment; 2 experience in event coordination; 1 year fundraising experience.
• Strong capabilities in: photography, video, and graphic design, with working knowledge of Adobe Creative Suite, especially InDesign and Illustrator, Word/Pages, Excel/Numbers, and PowerPoint/Keynote
• Competencies in Constant Contact or other electronic newsletter tools and database management
• Experience with WordPress and website metrics and data analysis tools, including Google Analytics
• Exceptional verbal, written, and communications skills
• Ability to work effectively as a collaborative team member and diffuse stressful situations
• Strong organizational and leadership skills with a high attention to detail and time management
• Ability to satisfactorily complete required background screenings: criminal and driving.

Must maintain and uphold professional standards of both behavior and dress

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Adobe Illustrator: 1 year (Required)
• Marketing: 3 years (Required)
• Content strategy: 1 year (Preferred)

Ability to Relocate:

• Greensboro, NC 27401: Relocate before starting work (Required)

Work Location: Hybrid remote in Greensboro, NC 27401

Salary : $60,000 - $70,000