Sr. Marketing Team Lead

ShipperHQ
Austin, TX Full Time
POSTED ON 1/4/2024 CLOSED ON 1/4/2024

What are the responsibilities and job description for the Sr. Marketing Team Lead position at ShipperHQ?

Sr. Marketing Team Lead

About ShipperHQ and this position:

ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 40 team members spread across the US, the UK, Ireland, and Australia. 30 members are based in Austin, TX. We are seeking an outgoing individual with a positive attitude who is willing to grow with the company.

Day-to-day, the Sr. Marketing Team Lead will lead the development and execution of our overall marketing and communications strategy with a particular focus on lifecycle marketing, product, and content marketing. This role will report to the CMO and work closely with teams across the organization from Product, Operations, Partnerships, and Sales to create a comprehensive and impactful marketing engine. 

The Sr. Marketing Team Lead will contribute in the following areas:

  • Work with Sr. Leadership to turn insights and ideas into strategies, campaigns, and experiments that prove impact for ShipperHQ

  • Manage and lead a team of exceptional marketing professionals in product marketing, lifecycle, CRM, and content marketing

  • Foster a positive and collaborative team culture, provide training and development opportunities for team members, and conduct performance evaluations to support their professional growth

  • Lead the implementation of the core marketing strategy across digital channels, owned, earned, and social

  • Support the sales engine through management of lifecycle marketing, CRM, product, content, and social media 

  • Own digital strategies to drive customer acquisition across a mix of digital marketing channels, including paid search, social/paid social, SEO, sponsored content, and email

  • Work closely with the Sales team to optimize MQL to SQL conversion process, increase enablement, and achieve sales-qualified opportunity quotas

  • Own and drive website conversion rate optimization (CRO) to generate qualified leads and increase site engagement

  • Define, monitor, and analyze reporting on progressive digital marketing KPIs, applying insights and implications to future marketing activities

  • Establish strong relationships with partnerships, sales, product, and partner marketing

The ideal candidate would have the following experience:

  • 5 years of marketing experience or comparable seniority

  • At least 2 years experience in a senior marketing SAAS or software

  • Experience leading product marketing and lifecycle management

  • Enthusiasm for a fast-paced, dynamic work environment

  • Outstanding time management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines

  • Strong leadership and collaboration skills

The ideal candidate would have the following qualities:

  • Strategic thinker with the ability to make decisions quickly and show the impact

  • A marketing leader with a pulse of the world of B2B SaaS in Tech

  • A track record of success in B2B growth marketing

  • Truly excellent communication skills in speech and writing

  • Collaborative team player

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. You will learn more at ShipperHQ in a year than you would in 3 years at other companies. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. 

Benefits and Perks:

  • Work with a collaborative and motivated team with the ability to tie results in the organization directly to your actions.

  • 22 days PTO in addition to public holidays

  • 401k Match 

  • Medical, Dental, and Vision Insurance

  • Maternity and Paternity Leave

Logistics:

  • We are only considering candidates within the Austin area as this is a full-time position working out of our Austin, TX office 2 days a week

  • Compensation is based on experience

At ShipperHQ, we’re proud to be a team that’s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.

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