Assistant Director of Marketing

Description

Essential Duties and Responsibilities: 

In this role, you will work closely with the CMO and be responsible for implementing marketing strategies to promote our firm’s services, enhance brand awareness, and attract new clients. 

• Generate and maintain a marketing calendar (including content and artwork deadlines).
• Keeps marketing materials in-stock and up to date by coordinating requirements with inventorying stock, placing orders, and verifying receipt.
• Ensure a consistent brand presence, personality, and voice in all marketing mediums based on brand guidelines.
• Attend industry functions with opportunities to network and promote the firm.
• Track the monthly performance of campaigns/ads by generating performance reports to management analyzing trends, goals, opportunities, and other key performance indicators (KPIs).
• Run and capture monthly data analysis on Leads, lead conversions and cost analytics.
• Oversee lead dispute process – identify, report and request refund.
• Help facilitate quarterly webinars for each company area of practice (PI, WC, SSDI).
• Oversee client sign-up and disbursement gift process (inventory, logistics, build).
• Coordinate and execute the client and employee referral program.
• Stay updated on current legal trends and industry best practices.
• Source promotional items, monitor inventory levels, assure timely receipts.
• Position may be tasked with other common office duties.

Requirements

Education and/or Work Experience Requirements: 

• Bachelor’s degree in marketing or similar field (required) 
• Digital marketing experience is preferred.
• 1-2 years’ previous experience required.
• Proficiency with marketing software and tools, such as CRM systems and marketing automation platforms.
• Strong written and verbal communication skills to articulate clearly with various departments.
• Sharp attention to detail.
• Excellent interpersonal skills for representing the firm at external community events.
• Multi-tasking experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Strong organizational and project management skills to oversee marketing initiatives and meet deadlines.
• Superior computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates. 

Physical Requirements: 

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards. 
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.

Salary : $59,600 - $75,400