Public Affairs

Background

Join a new multibillion-dollar global company that brings together amazing technology, people, and operational scale to become a powerhouse in the memory industry.

In a transaction valued at $9B, Intel Corporation is spinning-off its NAND Memory Business—a global leader in the design and manufacture of integrated circuits and solid-state drives (SSDs) for use in data centers, personal computers, and other devices—to form an independent company that will be a subsidiary of parent company SK hynix.

The new company will be headquartered in San Jose, California, with aspirations to conduct an IPO and become a publicly traded U.S. company. As the current head of Intel’s Memory Business, Rob Crooke will lead the new company as CEO, with a number of Intel executives and senior leaders joining him to stand-up and grow the new company. The new venture combines elements of an established, successful Silicon Valley technology company with the spirit, agility, and entrepreneurial mindset of a start-up.

In addition to the U.S. headquarters and other facilities in the U.S., the company has a significant international presence in Asia, Europe, and the Americas. The newly formed company will continue to lead the world in innovating new Memory technologies and will soon be the second largest NAND memory company in the world by revenue.

You can be part of the takeoff at the start of a fast-growing business that develops products and solutions that deliver strong business value for customers, an engaging workplace for employees, and a greater impact on the world. Our goal is simple: Grow at an unprecedented rate and become the best memory solutions company in the world.

This is an opportunity for the right applicant to join us and help design, build, and lead the new company’s Public Relations team. We want a team of Public Relations professionals who will be strategic partners with the business. We are seeking applicants who will grow and thrive in our culture: team-oriented, diverse, innovative, customer inspired, results driven, disciplined, passionate, and adaptable.

This role reports to the Director of Communications, who leads the Corporate Affairs group. Corporate Affairs is part of the Global Marketing & Comunications group and will be stood up from the ground as NewCo transitions into a standalone company (parent company is based in South Korea). The role will be responsible for the development and execution of communications, industry analyst relations and industry influencer programs to protect NewCo’s reputation through issues management, promote the company’s business strategy, and bring the company’s purpose to life.

Responsibilities may include:

• Drive a global communications strategy to advance NewCo’s brand and narrative externally across corporate topics: corporate strategy, business and financial momentum, workplace and culture, and corporate responsibility.
• Lead the development of corporate and issues-based messaging as well as communications programs in support of NewCo’s business and communications goals.
• Continually monitor and understand the impact of relevant issues, trends, and announcements on NewCo’s business and reputation; work quickly to inform teams and develop recommendations, plans and messaging as appropriate.
• Regularly update and cascade corporate messaging materials across the Corporate Affairs function, the marketing organization, and the Executive Leadership Team’s offices to ensure global consistency, reach and relevance. Train and equip key spokespeople.
• Build, maintain and value positive relationships with key media, industry analysts and other industry and workplace influencers.
• Highlight opportunities to leverage analyst and other external influencers’/stakeholders’ knowledge and content.
• Lead all issues and crisis communications efforts for the communications team. As part of this, collaborate with NewCo’s risk management, operations, IT, HR and public affairs teams to create the company’s rapid response function to strengthen the organization’s ability to gather information, act, and respond to business-critical opportunities, issues and crisis with maximum operational efficiency. As part of this, create the supporting internal and external communications protocols, tools and processes.
• Oversee the company’s external awards and rankings program, in close with others on the Corporate Affairs team and key subject matter experts across the NewCo, to strengthen the company’s reputation.
• Develop and manage internal processes to enhance global coordination and alignment of communications activities (e.g. disclosure, speaking, and media policies).
• Staff events and media and industry analyst briefings.
• Work cross-functionally, in particular with the corporate functions, such as Legal, HR, Finance, IT, Risk Management, and Operations, and SK Hynix’s communications team.
• Work as a key member of the Corporate Communications team and the broader Corporate Affairs team, offering collaboration, ideas, and support beyond corporate messaging and issues management.
• Develop written materials for corporate communications-owned content, such as press releases, blogs, pitches, etc.
• Help manage the day-to-day relationships with the PR agency.
• Support the Corporate Affairs team’s global measurement program and reporting.

• 8 years of experience in public relations and/or analyst relations roles – in-house and at a PR agency. Past experience working with semiconductor or computing hardware companies is preferred.
• Strong critical thinking skills, executive presence, and experience working in a fast-paced environment; must be comfortable and confident working with a sense of urgency.
• Proven experience working cross-functionally to manage issues that could potentially affect operations and employees.
• A track record of driving successful communications programs, including financial, thought leadership, and reputation.
• Proven track record and deep understanding of how to build and maintain relationships with IT and business media, leading industry analysts, analyst firms, academia, and other industry and workplace influencers.
• Knowledge of trends in communications and industry analyst relations.
• Excellent oral and written communications skills.
• Effective collaborator with the ability to work across teams and geographies.Comfortable enrolling others and seeking input.
• Strong organizational skills with the ability to manage multiple projects and juggle competing demands.
• Bachelor’s degree in Journalism, Communications, Marketing, or other relevant field.
• Proven track record of learning quickly, taking initiative, working proactively and being resourceful.

Bachelor's degree in Communications or related field