Marketing Specialist

Marketing Specialist Summary: It’s a wonderful time to join ACCEND, a fast growing, commercial construction start up that is quickly evolving but keeps its employees and corporate culture at the center of everything we do. The Marketing Specialist will provide leadership in the preparation of sales and marketing materials while overseeing and managing consultants and business partners. In this role you will ensure that everything created and disseminated internally and externally attains the highest level of excellence and differentiation in the marketplace.   ACCEND Construction is a subsidiary of Skyline Enterprises and part of Skyline’s family of companies which includes construction organizations in California, Washington, Illinois and more locations to come.  The Marketing Specialist is responsible for the creation of all local marketing activities tied to pursuing and securing business for ACCEND Construction, while ensuring consistent alignment with the entire Skyline family of companies. This position reports to the Regional Brand Manager of Skyline Enterprises. Some of Your Responsibilities Will Include: ·        Manage Consultants -Management of numerous creative and technical consultants, vendors and business partners to ensure all assets meet brand guidelines and expectations. This includes videography, photography, public relations consultants and more. ·        Pursuits - Responsible for the creation of all qualifications packages, proposal deliverables and presentation materials in the pursuit of winning new work. This includes writing content, designing graphics, assembling materials and meticulously checking details to meet tight deadlines under pressure. ·       Strategy - Meet regularly with company leadership team, Regional Brand Manager and companywide marketing staff to coordinate workload, share creative ideas, and ensure alignment across organizations. Stay abreast of new marketing trends and proactively present new ideas to enhance marketing initiatives.   ·        Social Media - Help develop and execute social media campaign strategies by writing content and using branded templates on a consistent weekly basis to create a diverse mix of posts including stories, videos, photos, and polls to drive engagement and more.   ·        Content -Work with the Regional Brand Manager to write content pieces by conducting interviews and doing research, writing articles, creating videos, and working with the team to conceptualize visuals. Stay abreast of fresh content trends and ideas for differentiation.   ·       Branding & Communication -Ensure branding is consistent across all company areas including but not limited to logowear, signage, templates, screensaver artwork, intranet, etc.   ·       Events - Plan and coordinate client facing events. ·       Client Acquisition and Retention-Work closely with the sales team to assist in client acquisition, retention and satisfaction strategies as needed.   The Ideal Marketing Coordinator: ·        Has a strong writing background and a desire to spend a significant portion of each week writing blog posts, social media text, website updates, press releases, proposal narratives and more. ·        Independently motivated with a high level of initiative to get things done with a positive attitude. ·        Creative by nature with a drive to innovate and differentiate. ·        Very organized, efficient and detail oriented. Can juggle multiple projects without breaking a sweat when faced with multiple deadlines. ·        Confident in communicating with all levels of management as well as technical staff. ·        Flexible with a team player mindset. ·        Willing to take on additional responsibilities whenever needed. ·        Ability to thrive in a fast-paced, collaborative, dynamic environment. ·        Possesses the desire to learn new technology. ·        Discreet and able to handle sensitive information in a confidential manner. ·        Good eye for design to facilitate visually appealing marketing collateral. Qualification Requirements: ·        Graduation from an accredited four-year college or university with a bachelor’s degree in Marketing, Communications or other related field. ·        Minimum 2-3 years of marketing work experience, preferably in the A/E/C industry.  ·        Excellent written and verbal communication skills required. ·        Understanding of proposal preparation and marketing activities, preferably A/E/C specific. ·        Proficiency in MS Office - Word, Excel, PowerPoint ·        Experience with design platforms such as InDesign, Illustrator, Acrobat, Canva, etc. ·        Familiarity with CRM tools such as Salesforce and Hubspot. ·        Proficiency in WordPress and Squarespace. ·        Experience using social media platforms such as LinkedIn, Instagram, YouTube, Facebook, etc. Application Requirements:   All applicants should submit a link to their portfolio when applying for this position.  Candidates may be asked during the interview process to perform a written and visual assessment.