Assistant Brand Manager

Smart Solutions
Knoxville, TN Full Time
POSTED ON 12/12/2023 CLOSED ON 1/17/2024

What are the responsibilities and job description for the Assistant Brand Manager position at Smart Solutions?

As an Assistant Brand Manager, you will play a crucial role in supporting the development and execution of brand strategies. This position offers an excellent opportunity for individuals passionate about marketing and branding, providing hands-on experience in managing and promoting established brands.

Key Responsibilities:

  • Collaborate with the Brand Manager to develop and implement brand strategies aligned with company objectives.
  • Assist in conducting market research and analyzing consumer trends to identify opportunities for brand growth.
  • Support the creation of marketing plans and campaigns, ensuring brand consistency across all channels.
  • Contribute to the development of brand positioning, messaging, and creative concepts for campaigns.
  • Help manage brand budgets and timelines for various marketing initiatives.
  • Monitor and analyze the performance of brand campaigns, providing insights and recommendations for optimization.
  • Work cross-functionally with internal teams, including sales, product development, and design, to align strategies.
  • Aid in coordinating brand-related events, sponsorships, and promotional activities.
  • Assist in maintaining brand guidelines and ensuring adherence in all marketing materials.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 1-2 years of experience in marketing, brand management, or a similar role (experience in consumer goods is a plus).
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation abilities.
  • Creative thinking and problem-solving skills.
  • Proficiency in MS Office suite; familiarity with marketing tools and analytics is advantageous.
  • Detail-oriented, organized, and able to manage multiple projects simultaneously.
  • Passion for branding and a keen eye for market trends and consumer behavior.

Benefits:

  • Competitive compensation package.
  • Opportunities for career growth and professional development.
  • Collaborative and innovative work environment.
  • Comprehensive benefits package
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