Marketing Coordinator

Conveniently located in the Dallas suburb of Grapevine, Texas, Smart Start is setting the standard in Alcohol Monitoring Technology®. Its Ignition Interlock Devices (IIDs), commonly known as car breathalyzers for DUI offenders, prevent an installed vehicle from starting if the driver is under the influence of alcohol. In addition, its Portable Alcohol Monitoring (PAM) devices are used when an individual does not have a vehicle and is required to have their alcohol consumption monitored. Smart Start supports their clients, monitoring authorities, and influencers through a centralized, 24/7/365, bilingual Customer Care Center. In addition, Smart Start has over 100 company-owned installation and service locations, 1000s of independently owned installation and service locations, and a network of franchise and independent distributors.

Smart Start is a portfolio company of Apollo Global Management’s Impact Investing Platform. The Apollo Impact Mission strategy platform (“AIM”) pursues private equity opportunities that seek to generate positive, measurable social and/or environmental impact at scale while delivering attractive risk-adjusted returns. We adhere to a rigorous impact investment strategy that targets investments centered around two critical objectives – helping people and healing the planet.

Key Smart Start, Inc facts:

• Operates both corporate and franchise locations in 46 states throughout the USA
• Certified in 46 states & 18 countries (Canada, Australia, Sweden, Norway, etc)
• Sole provider of IID services in 5 Canadian Provinces
• 2,000 installation/service locations worldwide
• 1,000 employees globally: ~800 in the USA ( 80% in Texas) and ~200 in Canada, Australia and Europe
• The VP, HR will be based at Smart Start's headquarters in Grapevine (Dallas), Texas.
• Portfolio company of Apollo Global Management’s Impact Private Equity Fund

MARKETING COORDINATOR

We are seeking a hard-working and enthusiastic marketing coordinator to join our team at Global IID. The Marketing Coordinator will support the marketing team in all areas of marketing including market research, coordinating marketing campaigns, analyzing market data, and executing on marketing strategy across several brands. This is an exciting role to learn all facets of marketing, both domestically and internationally. The ideal candidate should have excellent communication and organizational skills, a strong attention to detail, and a passion for marketing and creativity.

KEY RESPONSIBILITIES:

• Support the marketing department's initiatives with the planning, execution, and tracking of integrated marketing campaigns
• Proofread, and edit copy for various marketing channels, ensuring consistent voice
• Monitor campaign performance by analyzing key metrics and create comprehensive marketing report
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure marketing competitiveness
• Coordinate product, event, or content marketing campaigns, including copy, scheduling, testing, database management, and post campaign analysis
• Conduct market research to identify target audiences, competitive analysis, and market trends
• Oversee and maintain our online B2B marketing store for promotional items, uniforms, print materials, and other marketing collateral
• Manage social media accounts, including content creation and engagement
• Collaborate with internal and external teams to ensure marketing efforts are aligned with overall business objectives

QUALIFICATIONS:

• Bachelor's degree in marketing, communications, graphic design, analytics, or a related field
• Strong organizational skills, project management skills, and keen attention to detail
• Excellent written and verbal communication skills, including copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Basic graphic design skills to design in Canva and Photoshop