What are the responsibilities and job description for the Marcom Program Manager position at Smithbucklin?
Smithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is seeking a Marcom Program Manager for our Inventures division in our San Ramon, CA office.
An Inventures Marcom Program Manager provides services to our alliance and association clients, including branding, creative services, public relations, membership publications, tradeshow and event marketing that go beyond the successful execution of program and campaign deliverables You’ll be supporting and interfacing with Executive Directors, Director of Communications (both Inventures team members), plus the client Board of Directors and client Committee/Working Group Chairs when needed. The Senior Manager acts as an account manager and lead of client marcom activities and as a go-between between the client and Inventures staff who provide other services to the client.
What you will do:
Marcom Program Managers typically provide the following types of job functions to clients (as needed):
- Develop and manage marketing and communications activities for 4-6 clients in a matrixed environment.
- Lead and/or contribute to the development of marketing and/or communication plans for various clients. Areas of focus and development may include market assessment and analysis, objectives and key strategies, identification of new tactics and channels, and tactical metrics/evaluation.
- Provide strategic marketing counsel to clients and craft key messaging and value proposition frameworks.
- Play a hands-on role in creating and overseeing the implementation of campaigns and plans, this may include information gathering, writing, copy-editing, and production management.
- Manage social media accounts (LinkedIn, Twitter, YouTube, etc.)
- Organize webinars and internal virtual meetings
- Client budget development and management.
- Develop and maintain key relationships, these may be with team members and clients.
- Proficient in content production (develop and edit) in the forms of newsletters, collateral, blogs, presentations, member communications, recruitment materials, and other collateral
- Coordinate collateral design and production
- Create and distribute press releases
- Assist with Search Engine Optimization activities
- Website (design implementation and maintenance/content updates)
- Provide administration support for client committees [number of committees supported, and amount of support provided will vary based on size of the client] – including:
- Coordination with committee chairs and executive leadership
- Committee meeting logistics/calendar, agenda, and meeting minutes support
- Track action items and deliverables
- Provide Committee Chair with periodic financial updates and assist with budget evaluation and planning
- Assist with special projects and initiatives (document archives, membership recruitment and retention programs, etc.)
Basic Qualifications:
- BA/BS with concentration in Communications or Marketing preferred
- 5-8 years total relevant professional and account manager experience in marketing/communications environment
- Agency experience preferred
- Ability to manage client demands that vary by season
- Strong oral and written communication skills
- Ability to travel internationally
- Proficient in budget/financial management
- Strong project management skills
- Proficiency with basic computer programs, including Microsoft Office Suite, social media channels (Facebook, YouTube, LinkedIn, Twitter)
- Experience working with website content management systems and social media management systems
- Ability to travel 20% of the time
Where Do You Fit?
Whether you are just beginning your career or are a mid- or senior-level professional, working at Inventures will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine, and hardworking colleagues, you will build meaningful, deep, and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people – regardless of position or compensation – an equal chance to experience fulfilment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.
Equal Employment Opportunity
At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.
Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.
