What are the responsibilities and job description for the Marketing Manager position at Smiths Group?
REF:
FLEX-TEKNA00925
DIVISION:
FlexTek
JOB FUNCTION:
Marketing
About Us
Gastite delivers innovative solutions through our core values of safety, quality, people, and customers. We commit ourselves to ensure inclusion, integrity, and excellence as we prosper in all aspects of our business.
Job Description
Primary Responsibilities:
- Partner with the VP of Sales & Marketing to translate strategy into actionable campaigns aligning with the company's objectives and target audience.
- Conduct market research to identify trends and analyze data to derive actionable insights for marketing campaigns
- Manage and uphold the brand identity across all marketing channels.
- Ensure consistency in messaging, visuals, and tone of voice to strengthen brand recognition
- Monitor social media platforms & marketing campaigns to optimize strategies to maximize ROI.
- Develop and engage in content creation for digital marketing
- Manage the marketing budget effectively and track expenses to ensure cost-effectiveness and adherence to financial targets
- Provide guidance, feedback, and support to sales and customer service teams.
- Establish KPIs to evaluate the success of marketing initiatives by generating reports to establish progress.
- Assist with internal and external communication to keep stakeholders informed.
- Willingness to travel occasionally for industry events or conferences if needed.
The Individual
Skills Required:
- Strong understanding of marketing principles, strategies, and techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively, problem-solve, and make data-driven decisions.
- Proven track record of developing and executing successful marketing campaigns.
- Proficient in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and collaborate with cross-functional teams.
Education & Experience required:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- At least 5 years of experience in marketing or related field.
- Certifications in marketing or related fields are a plus.
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