What are the responsibilities and job description for the Digital Marketing Coordinator position at SOC?
Full-time position that requires remote work (80%) and in-office (20%) in Boca Raton. We are looking for an all-rounder digital marketing specialist with a successful record of ecommerce management, experienced in leading digital marketing initiatives and managing digital consumer experience and engagement.
The ideal candidate is a customer-focused and data-driven marketer and will be responsible to support B2C and B2B goals of driving site traffic, generating leads, increasing sales and conversions at target ROI while building brand awareness and social engagement.
Responsibilities:
- Devise and implement white-hat strategies to increase site traffic and boost keywords ranking on search engines.
- Strategize and implement content marketing strategy consisting in on-page and off-page efforts.
- Manage social media profiles and creates organic engagement.
- Execute plans to enhance and increase SEO presence and domain authority.
- SEM management knowledge.
- Influencer marketing.
- Manage external agencies and partners within scope and to targets.
- Develop budgets, audience strategy, and tactics across all digital touchpoints.
- Develop and execute testing strategies to yield learning and increased conversion rates.
Knowledge, Skills and Experience:
- Experience in google analytics, Adwords, social media, SEO, and content management.
- Experience in Influencer Marketing is required.
- Experience with ecommerce (Shopify).
- Energetic, creative minded and have a wide range of knowledge regarding internet marketing and social media marketing.
- Eager to learn and grow more.
- Experience with SemRush or similar platforms.
- CRM experience (SalesForce, HubSpot)
Requirements:
- 5 years of experience
- B.A, B.S or equivalent experience
- Strong communication skills
Job Type: Full-time
Pay: $54,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Life insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 2 years (Preferred)
Work Location: One location
