Social Data Analyst

Social Factor is looking for a digitally savvy data practitioner. In this role, the Social Data Analyst will be dedicated to the analysis and reporting of social conversations and content strategy for a major player in the social space. This person will be passionate about deriving insights from social conversations with a keen understanding on how to correlate performance to marketing and business initiatives to inform strategic decisions.

"A day in the life of" will include:

• Providing a range of reporting, including individual posts, campaign performance, monthly digital performance, audience insights, competitive analysis and custom reporting as needed.
• Pulling metrics, creating data visuals and presenting clear analysis for custom reporting in collaboration with internal teams.
• Creating presentation visuals to quickly and clearly represent the key insights from underlying data, leveraging templates and workflows as communicated.
• Analyzing large data sets of both qualitative and quantitative information from all major social media and digital advertising platforms.
• Developing actionable insight to inform strategic decisions as well as day-to-day content.
• Defining and maintaining social media benchmarks and relevant KPIs by industry and client.
• Assisting with execution and analysis of research such as consumer insight surveys and content, audience and competitor analysis.

Required Skills:

• Expert skills in Excel and extensive experience working with large data sets; strong numbers acumen.
• Experience using listening platforms to mine and analyze social/web data (e.g. Spredfast, Netbase, Sysomos, Sprinklr, etc).
• Expert knowledge of and experience with analyzing data from social media platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter and LinkedIn reporting platforms.
• Client-facing, consultative demeanor and a highly professional communication style.

Our ideal candidate will have:

• 3+ years of experience as a social media analyst or social listening analyst.
• Deep interest in social and online marketing strategy.
• Ability to thrive in a fast-paced, dynamic environment.
• Google Analytics experience will be weighted heavily and certification in any of the Google Products will be given priority.
• Agency or brand experienced preferred, though not required.
• Problem-solving instincts with a knack for identifying meaningful and creative solutions.