Marketing Manager

Job Title: Marketing Manager

Location: Arlington, VA (Hybrid; minimum 3 days in-office with potential for less if applicant is based in VA)

Job Type: Full-time

Company: Sofie Lindberg International

Department: Marketing & Communications, reporting to Chief Revenue Officer

Salary Range: $65,000 - $75,000

We are seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for overseeing the execution of marketing initiatives, managing marketing campaigns, and ensuring alignment with the company's objectives. Your role will involve coordinating with various teams to implement marketing plans, analyze campaign performance, and optimize marketing efforts to drive results. The ideal candidate will have excellent communication skills, a strong understanding of marketing principles, and a passion for delivering impactful marketing campaigns.

Responsibilities:

1. Develop and execute marketing campaigns across various channels, including digital, social media, email, SMS, and other traditional channels.
2. Collaborate with internal teams to create marketing materials, including copywriting, design, and multimedia content.
3. Monitor and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement.
4. Manage marketing budgets and allocate resources effectively to maximize ROI.
5. Coordinate with external vendors, agencies, and partners to support marketing initiatives.
6. Execute an SEO audit and implement SEO strategies for improved online visibility.
7. Stay up-to-date with industry trends and best practices to inform marketing strategies.
8. Support the sales teams through the development of marketing collateral, such as brochures, presentations, and other materials to drive lead generation and conversions.
9. Provide regular updates and reports on marketing activities to senior management.
10. Conduct market research and competitive analysis to identify opportunities and challenges.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
2. Proven experience in marketing roles, with a track record of successful campaign execution.
3. Strong project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
4. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
5. Proficiency in marketing tools and software, such as ZenDesk, Constant Contact, WordPress, and Google Analytics required.
6. Analytical mindset with the ability to interpret data and make data-driven decisions.
7. Creative thinking and problem-solving skills.
8. Detail-oriented with a focus on quality and accuracy.
9. Ability to thrive in a fast-paced, dynamic environment.
10. Positive attitude and willingness to learn and adapt to new challenges.

What We Offer:

• 401k with a 6% match.
• Medical, vision, and dental insurance through CareFirst
• Mental health services including psychiatry and therapy through Talkspace
• Unlimited time off: Embrace a healthy work-life balance with our flexible time-off policy.
• Professional growth opportunities: Join a rapidly growing company with room for advancement and development.
• Supportive work culture: Collaborate with passionate individuals dedicated to making a positive impact.