Marketing Manager

The Marketing Manager will lead all communications, content generation, public relations and trade show participation for Solar4America with the objective of strengthening the brand, creating awareness for our products and generating qualified sales leads.

Location: Sacramento CA

Responsibilities

• Build Solar4America overall marketing strategy, brand position and establish as industry leader within the industry
• Social Media: Manage social media presence, create content and increase engagement with all relevant stakeholders
• Website maintenance: Manage content, increase reach, set up & monitor analytics, SEO strategy to build web-traffic
• Lead Generation Campaigns: Design and execute lead generation campaigns in alignment with sales priorities
• Email Campaigns: Develop and manage email campaigns to support key corporate goals and effectively communicate with customers and key stakeholders
• Customer CRM / Database management (ACT, Sales Force, HubSpot etc.)
• Trade Shows: Establish an event calendar and manage all aspects of participation, represent Phoenix as an industry leader
• Public Relations & Press Releases - Build a rich content/editorial calendar, establish relationships with key publications
• Marketing collateral: Design & monitor inventory of marketing materials (brochures), determine and design giveaways
• Support Sales Team by gathering feedback from Marketing campaigns
• Assist in development and preparation of presentations & other communication materials
• Manage external vendors & agencies

Qualifications

• Bachelor’s degree in Business, Communications, or Marketing. MBA preferred
• Minimum of 5 years’ experience, preferably in a B2B marketing with in-depth experience

Preferred Skills

• Strong track record in brand building and positioning
• Ability to execute in a fast paced, high demand environment while balancing multiple priorities
• Microsoft Office applications – Excel, Word, PowerPoint
• Project Management
• CRM management
• MailChimp
• Social Media & Website management – independently create content, publish and manage engagement

Job Type: Full-time

Schedule:

• 8 hour shift

Ability to commute/relocate:

• McClellan, CA 95652: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Work Location: One location