What are the responsibilities and job description for the Digital Marketing Manager position at SolarTech?
JOB DESCRIPTION:
The Marketing Manager is a full-time, hourly position. This position requires strong marketing & video creation skills including WordPress site administration, SEO and PPC experience, social media marketing knowledge, and professional level skills using the Adobe Creative Cloud suite of programs (Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro). While this role will be focused primarily on optimizing, editing, and maintaining several WordPress websites/storefronts, other duties may include print & graphic design, video production, email marketing, and social media management. This role will include campaign development and implementation ensuring growth in the business. New product strategies, identify new markets, fresh advertising ideas, working with and managing marketing associates, creating customer testimonials to promote sales. This person will be responsible for maintaining customer reviews and responding to customers to retain our 5-star status. This role will require offsite and after hour time for tradeshows and promotional events. This person will have experience working with outside vendors and agencies managing budgets, relationships and creating a bigger presence in our community.
The right candidate for this role will be a team player who works hard and contributes to the success of SolarTech. This role requires fluent English, excellent grammar and communication skills. Ongoing knowledge of SEO/PPC best practices and current web technologies is a must.
This candidate will demonstrate an online portfolio and a proven track record.
REQUIRED DIGITAL MARKETING / E-COMMERCE SKILLS & EXPERIENCE
- WordPress website administration & development online storefront & multiple domain experience
- HTML5, CSS, Javascript and alike language experience
- Google PPC Ad Experience creating and managing ads with proven track record
- Video and photo creation and production and editing, good with cameras and lighting
- Professional Adobe Creative Cloud skills including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, Power Point
- Experience optimizing & growing websites for SEO using Google’s standards, form development
- Writing Experience, Copywriting, Blogging
- Graphic design (for digital and print)
- Tradeshow management and experience
- Campaign (Customer and lead) communication & management experience (including but not limited to marketing , emails, reviews, referrals & text)
- Social media management for business – Facebook, Nextdoor, LinkedIn, BBB etc.
- YouTube management and video creation
- Lead software setup and maintenance helping attain and nurture new leads
- KPI analysis and reporting
- Photography skills
- Sound production and editing
DESIRED BUT NOT REQUIRED
- Salesforce experience (CRM software experience)
- Customer communication software
- Mobile app development
- Drone experience
- Solar knowledge and experience
COMPENSATION FOR MARKETING MANAGER INCLUDES:
- $24-$26/hr (TBD based on experience)
- Incentive bonuses eligible after 90 days
- Contribution to medical, dental, and vision benefits
- 401(k) plans available
- Paid time off and holidays
ABOUT SOLARTECH
SolarTech provides turnkey solar solutions for residential and commercial customers in California and Arizona. As a leading solar company that started in San Diego, we’ve been designing and building solar energy systems and solar pool heating systems since 2001. We are committed to complete customer satisfaction, which we achieve by offering quality products, professional installation, and outstanding value. Our service offerings include solar electric (photovoltaic) systems, energy storage, solar pool heating systems, and roofing. While our core focus is San Diego County, we also install solar Arizona and further north in California.
As a licensed California contractor and accredited member of the Better Business Bureau, SolarTech is a premier solar provider in California. We do the work right, ensure job site safety, and deliver our projects on schedule. We never outsource our jobs. Our solar analysts, technicians, and installers are certified professionals. Whether we’re installing a simple residential solar pool heating system or a large multi-array commercial solar energy project, we know the importance of each job. It is our privilege to help California & Arizona homeowners achieve affordable electricity, live comfortably, and enjoy the luxury of their pool throughout the year. We take pride in helping businesses lower their energy costs and make a commitment to a better future with clean energy.
Job Type: Full-time
Pay: $24.00 - $26.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
COVID-19 considerations:
Following CDC guidelines, distancing, clean space and hands, mask when needed.
Ability to commute/relocate:
- El Cajon, CA 92021: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 5 years (Preferred)
Work Location: One location