What are the responsibilities and job description for the Digital Marketing Manager position at Sonova?
Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.
Join Sonova. Create sense.
Aurora (IL), United States
Digital Marketing Manager
Who we are
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we – through our core business brands Phonak, Unitron, Connect Hearing, and Advanced Bionics – develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry. Our talented and committed employees all over the world know they contribute to something greater than themselves – they create sense.
The Way We Work
At Sonova we value our employees and prioritize their well-being. We believe people do their best and most innovative work in an inclusive environment that provides opportunities for engagement and collaboration across teams while offering flexibility in how work gets done. We designed our work model team by team, empowering teams to customize a working environment that balances individual team needs with business outcomes. By offering work options, we foster more flexible and individualized time management, contribute to a healthy work-life integration, increase employee satisfaction, build meaningful partnerships at work, and calibrate productivity to acknowledge you have a life outside of work. Sonova has chosen a HYBRID WORK MODEL- Customized by team that keeps our employees motivated and engaged.
Sonova Values
At Sonova, we come to work every day knowing that continuous innovation across all disciplines, our shared engagement as a team and our responsible approach to all things we do, brings the delight of hearing to millions of people: to hear better, to listen to music, to communicate effortlessly with friends and loved ones, and to fully enjoy life with all its great variety of sounds. In doing so, our shared core values reflect the corporate culture that defines and unites us as a company across all brands and regions.
- We Care - We care for our employees, customers and consumers, as well as our shareholders and society.
- We drive innovation - We courageously pioneer new ideas and approaches to come up with impactful innovations, to delight customers and consumers.
- We strive for excellence - We act with agility. We aim to excel. We are continuously working on improving products, services, processes and skills, to realize growth.
- We take accountability - We deliver on our commitments. We take accountability to provide outcomes in agreed quality and time, always acting with integrity.
- We build the best teams - We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place.
Aurora, IL
Digital Marketing Manager
Purpose of role: The Digital Marketing Manager works closely with the Sonova US’ and Central Services teams to create, manage and execute content marketing across social media, email, website and trade marketing initiatives across platforms. Continually elevating and refining the content strategy, finding new ways to engage with our audiences across various channels, creating compelling content and measuring and reporting on the success.
Our Offer to You:
- Improving the quality of life of millions of people suffering from hearing loss
- A challenging and motivating assignment as part of a dynamic team
- Modern mindset and processes, accommodating flexible working conditions
- Opportunities for further responsibilities and support for further training and development
- A company that values diversity and inclusion
- Sonova’s outstanding opportunities and career growth
Main Tasks and Responsibities:
- Lead the development of content marketing planning and execution capabilities across web, online media, social, mobile, and email
- Support the development and execute a social media and email strategy that conveys a consistent brand voice, highlights differentiation and positions the Sonova US as an industry leader
- Serve as the in-house SME for digital content marketing including supporting group company content strategy, receiving necessary content approvals as well providing input for design, SEO, and relevant analytics
- Partner with Sonova US teams to develop campaign content in support goals and new product launches
- Manage day-to-day activities, organic and paid social campaigns, media budgets and collaborate with Central Services social media counterparts
- Support the execution of trade and Key Opinion Leader (KOL) advertising campaigns
- Implement and execute an editorial calendar to create, manage and publish digital content that supports Sonova US teams
- Work cross-functionally to seek out interesting news from across the company that can be used for social media engagement as well as training internal teams to be brand advocates on digital channels
- Serve as resident social media expert, staying up-to-date on the latest and most effective B2B/B2C social media strategies to increase awareness of initiatives
- Drive holistic communication channel usage (email, social, trade, SMS, paid, etc.)
- Work in partnership with Central Services to measure and drive social media engagement for US group company
- Travel up to 5%
Education and Skillset:
- Bachelor’s degree in communications or marketing
- 5 years background in content marketing
- 5 years social media marketing experience
- 3 years background in content marketing
- 3 years social media marketing experience
- Social media marketing certification(s) (i.e. Hootsuite) highly preferred
- Experience working with platforms like Salesforce, Salesforce Marketing Cloud, WordPress, Google Analytics
- Familiarity with creating and updating content in Adobe Experience Manager (AEM)
- Expertise in Hootsuite and social channels Twitter, Facebook, Instagram, LinkedIn and YouTube
- Excellent copywriting skills
- Must be familiar with developing and executing compelling content, tailored for digital mediums
- Multitask and prioritize while working independent to meet deadlines in a fast paced environment
- Proven experience with social media monitoring, listening and analytics tools
- Solid level of reporting sophistication to demonstrate campaign effectiveness in terms of prescribed KPI's
- Comfortable working with agile teams and managing requests with a results oriented attitude
- Creative mindset with entrepreneurial spirit
- Ability to work under pressure
- Ambitious without being a perfectionist
- Positive attitude, outgoing personality
- Highly collaborative, adaptable and show a willingness to take initiative
- Excellent communication and presentation skills
- Excellent stakeholder management skills and ability to communicate
Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you!
We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact wholesale.HR@Sonova.com
Health Benefits and Perks:
- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance
- Additional supplemental life/ad&d coverage available
- Company paid Short/Long-Term Disability coverage (STD/LTD)
- STD LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO, floating Diversity Day, & paid holidays*
- Paid parental bonding leave
- Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
- Robust Internal Career Growth opportunities
- Tuition reimbursement
- Hearing aid discount for employees and family
- Internal social recognition platform
- D&I focused: D&I council and employee resource groups
- Plan rules/offerings dependent upon group Company/location.
Salary : $86,900 - $110,000
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