Specialist, Digital Marketing

As a Specialist, Digital Marketing, you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides project oversight & administrative support and helps with the day to day management of assigned artist projects. This position requires interaction with members of senior management and other high-level internal and external contacts.

What you'll do:

• Create, develop, and execute innovative digital marketing campaigns on behalf of assigned artist roster
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Submit creative job orders and develop websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Coordinate creative assets for socials and web properties
• Submit purchase order requests and budgeting needs
• Create, schedule and send e-mail newsletters on behalf of assigned artist roster
• Conceptualize contests and sweeps, including set-up of online forms and drafting of rules with Legal department
• Execute digital advertising campaigns to reach target audiences across the web and social media
• Work with Production and Release Planning staff to set-up and schedule digital products
• Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities and available digital opportunities

Who you are:

• At least 1 year in digital marketing role developing creative campaigns for brand/artist
• Passion for digital innovation and an ability to apply relevant technology trends to music marketing
• Experience managing social media platforms and building social communities
• Basic understanding of HTML, content management systems (e.g. WordPress, Shopify, etc.) and email marketing (e.g. Salesforce, MailChimp, etc.)
• Basic knowledge of Adobe Creative Suite (e.g. Adobe Photoshop, Premiere, etc.)
• Experience in a role that required excellent collaboration and organizational skills 
• Strong work ethic, great communication, writing, and editing skills
• Bachelor’s degree in marketing/digital/communications/promotions/advertising or related field is a plus
• Passion for building and engaging fans online
• Willingness to work extended hours including nights and weekends

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.