eCommerce Content & Site Specialist

Position summary / Main purpose of the role:

The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.

Essential Responsibilities:

• Executes the creation and uploading of impactful, consumer-relevant content that drives conversion while highlighting products, promotions, events and partnerships.
• Collaborates with key brand, creative, and DTC stakeholders to produce high-quality content to achieve growth objectives.
• Coordinate content deliverables across various creative resources while upholding established site and brand style guides.
• Manages the loading of content on the website and ensures it is consistent and linked.
• Helps improve standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Collaborates with appropriate stakeholders to ensure the timely and accurate rollout of website content changes and email marketing messaging.
• Stays up-to-date on industry best practices and digital content trends.
• Partners with internal DTC team and uses data to generate variations in content for multiple consumer segments and A/B testing.
• Execute major and minor DTC content campaigns for the website and email that include promotional activity and seasonally relevant marketing messaging.
• Work closely with web designers to bring content to life, coordinates content priorities.
• Work closely with site merchandisers to provide category optimization recommendations and request categories be made for content specific needs.
• Writes and submits briefs for internal and external partners as required.
• Responsible for all QA and approval of content prior to launch.
• Manage localization including translation oversight and implementation on various sites.
• Works with brand marketing teams and DTC eCommerce manager to collaborate and develop and execute weekly, monthly, and yearly content calendars that align and support the overall global brand calendar.
• Ability to multitask and meet deadlines while maintaining attention to detail.

Required Qualifications:

• 2 years of marketing experience, preferably eCommerce / DTC
• Ability to organize and prioritize multiple goals and projects under tight deadlines
• Strong understanding of digital content management best practices
• Ability to plan and execute projects involving multiple cross-functional stakeholders
• Experience with web content management systems and/or eCommerce platforms
• Basic understanding of HTML
• Experience with web analytics tools such as Google Analytics
• Strong digital / consumer copywriting skills
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills

Preferred Qualifications:

• Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer
• Experience in a multi-brand portfolio a plus

About Sound United

Sound United was founded in 2012 with a simple mission – to bring joy to the world through sound. Today, we’re one of the world’s largest portfolio audio companies and home to several legendary audio brands—Bowers & Wilkins, Denon, Marantz, Polk Audio, Classé, Definitive Technology. Each brand boasts its own philosophy and unique approach to bringing home entertainment to life.

With centuries of collective experience, Sound United oversees the design and manufacture of a diverse array of premium audio products, including loudspeakers, sound bars, AV receivers, wireless speakers, amplifiers, turntables, and headphones. We create distinct and memorable listening experiences for a wide range of consumers in more than 130 countries. For more information on Sound United and our mission, please visit www.soundunited.com.

Why Sound United:
We employ more than 1,700 employees in 18 countries, empowering us to take our premium brands to new heights. With manufacturing, supply chains, distribution channels and employees in Japan, the United States, Europe and other parts of Asia, Sound United has a global face and a sales presence in over 130 countries.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Sound United.

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program, we offer a collaborative, open, and hybrid work environment and professional development opportunities. Join SOUND UNITED and let’s build an even greater company together!