Marketing Director, Sleep

Job Summary:

The Sleep Marketing Director is responsible for delivering the company’s business objectives by leading upstream marketing for the Sleep category, including category understanding, consumer/customer insight generation, product definition, and future product pipeline strategy. Additionally, as the sleep SME, this role will support Brand Marketing and Go-To-Market teams to ensure launch excellence. The position must work collaboratively across functions, with emphasis on Engineering, Medical Affairs, Regulatory, Health Economics, Operations, Marketing Operations, and Channel Sales.

Duties & Responsibilities:

• Upstream:
  • Pipeline Strategy:
    • In partnership with R&D, drive product innovation pipeline strategy and planning based on Unmet Needs, Consumer Drivers, leveraging Business Case built on market sizing, competitive landscape, category trends, and fit with Masimo strategies and vision.
    • Leverage data, consumer and category knowledge to align priorities within owned categories
  • Product definition:
    • Lead and align organization on insight gaps and research needs. Leverage data to represent VOC (Customer and Consumer) to Product Development, including output from Sales, Research, online consumer reviews, and direct conversations with customers and consumers.
    • Own competitive insights and information gathering and publishing to ensure core team fully aware.
    • In partnership with R&D and Medical Affairs, work on product definition to deliver a final product that is consumer-centric and customer-led, both in form and function, while keeping organizational growth and margin goals in mind. This includes leading and driving the whole process, starting with Product Brief, and ending with final delivered product.
    • In parallel to product development, develop and validate Positioning, Targeting, Messaging, Branding/Naming, Brand Architecture, and Brand Guidelines in partnership with Markets/Regions, Medical Affairs, Regulatory, Legal, and Marketing functions.
    • Participate in product launch teams and support product launch activities.
    • Coordinate project assignments and communication across Marketing, Engineering, Quality Assurance, Medical Affairs, HEMA, and Regulatory departments.
  • Launch readiness:
    • Provide input into and support behind development of global launch toolkit, including online and offline launch tools, as well as in-store, event-based, and practice-driven assets. Seek input from Go-To-Market teams, Regions, and Sales teams to maximize the toolkit.
    • Support GTM team, Regions, Sales, Customer Service, and Operations in activating the new product and launching it in respective markets globally.
    • Support Regulatory partners with the submissions as required/needed/appropriate.
    • Lead packaging development for new products/markets in partnership with ID/Packaging teams
• Perform special projects within the Product Management function to support overall advancement of Masimo.
• General reporting and data analysis.

Minimum & Preferred Qualifications and Experience:

Minimum Qualifications:

• Experience & Skills:
  • Minimum 5 years of experience in product/brand management
  • Strong knowledge and grasp of brand building framework (consumer insight-centric innovation, branding, targeting, positioning, messaging).
  • Experience working upstream with development teams in regulated categories to deliver a consumer-centric, intuitive, compelling, and engaging product
  • Experience with launching new products across multiple channels and stakeholders
  • Knowledge of agency management: brief and guide agencies to deliver best-in-class output
  • Experience with regulated healthcare product marketing and selling, with knowledge around clinical data generation, health economics/reimbursement, HCP vs. Consumer value propositions, and regulatory limitations around product development.
  • Insight-driven marketer who is comfortable with interpreting market research, converting to actionable insights, developing reports and sharing findings to drive product, business model, and strategy improvements
  • Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, Teams, etc.
• Leadership:
  • Highly collaborative mindset with strong teaming attitude.
  • Results-oriented and positive "can do" attitude with a high sense of urgency.
  • Able to see the big picture while also delivering tactically with a strong orientation toward detail.
  • Excellent communication and presentation skills as this role will be interacting with org leadership and occasionally external key stakeholders.
  • Outstanding problem-solving and creative thinking skills.
  • Startup mentality- comfort with fast-paced environment, while delivering high-quality work.
  • Can work within less structured environment, while still holding self accountable with tools and processes
  • Passionate about purpose-led brands- especially in health, wellness, and fitness- and obsessed with user experience.

Preferred Qualifications:

• Global experience
• Strong familiarity with product development lifecycle.
• Strongly preferred: Prior experience in the Sleep industry- whether OTC/wellness or sleep conditions
• Preferred: Launched at least one brand that either disrupted or created a category

Education:

Bachelor’s degree

MBA preferred

About Sound United

Sound United was founded in 2012 with a simple mission – to bring joy to the world through sound. Today, we’re one of the world’s largest portfolio audio companies and home to several legendary audio brands—Bowers & Wilkins, Denon, Marantz, Polk Audio, Classé, Definitive Technology. Each brand boasts its own philosophy and unique approach to bringing home entertainment to life.

With centuries of collective experience, Sound United oversees the design and manufacture of a diverse array of premium audio products, including loudspeakers, sound bars, AV receivers, wireless speakers, amplifiers, turntables, and headphones. We create distinct and memorable listening experiences for a wide range of consumers in more than 130 countries. For more information on Sound United and our mission, please visit www.soundunited.com.

Why Sound United: We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Sound United has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan and other parts of Asia. We recently joined forces with Masimo, a global medical technology company, to add our best-in-class consumer solutions into their broad portfolio of hospital and home medical technology solutions.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Sound United.

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program, we offer a collaborative, open, and hybrid work environment and professional development opportunities. Join SOUND UNITED and let’s build an even greater company together!