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SVP, Marketing

Space Coast Credit Union
Melbourne, FL Full Time
POSTED ON 6/13/2024
Space Coast Credit Union (SCCU), the 3rd largest credit union in Florida, is looking for a Senior Vice President of Marketing to join our ONESCCU team at our Melbourne Headquarters location! SCCU has been in business for over 70 years, has over 9 billion dollars in assets and WE ARE GROWING!

Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.

This position can be filled in either our Melbourne, FL or Miramar, FL locations.

SCCU Team Member Benefits

  • ONESCCU annual bonus available!
  • Medical, Dental & Vision Insurance
  • HSA (Health Savings Account) with SCCU matching contribution
  • SCCU Paid Long Term and Short Term Disability coverage
  • SCCU Paid Term Life Insurance
  • Employee Assistance Program (EAP)
  • Paid Time Off
  • 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions
  • Tuition Reimbursement Program
  • …and more!


SVP, Marketing Responsibilities

  • Develop and implement a comprehensive marketing plan that aligns with SCCU’s overall strategic goals. Set strategic vision and plan for the marketing team, providing direction, support, and guidance as needed.
  • Work closely with other departments, including product management, sales, operations, and finance, to ensure that marketing efforts are integrated and aligned with the credit union's overall business objectives.
  • Collaborate with the product management team to develop a deep understanding of the market, competitors, and consumers. Identify competitive intelligence to inform product development and marketing strategies.
  • Define product go-to-market strategy, including product positioning, messaging and channel selection.
  • Lead implementation of product marketing strategy roadmaps in partnership with product management.
  • Design and review the annual marketing budget.
  • Oversee all marketing campaigns, including email, social media, direct mail, and advertising, to ensure that they are on brand, on message, and meet the credit union's standards for effectiveness.
  • Use data analytics to track marketing performance, adjust strategies accordingly, and communicate results to the executive management team.
  • Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.
  • Manage the credit union's brand and reputation, ensuring that it is consistently communicated and reinforced across all channels.
  • Remain up-to-date on regulations, industry trends, best practices in marketing, and shares insights and recommendations with senior leadership.


SVP, Marketing Qualifications

  • 4-year college degree in marketing or related business area required or equivalent combination of education and experience required.
  • 10 years of experience in marketing, with at least 5 years in a leadership role required.
  • Must be willing to travel between Miramar Operations Center and Melbourne Headquarter locations as needed.
  • This is an on-site position.

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