What are the responsibilities and job description for the Senior Copywriter, Digital Content position at Spanx?
Company Description
SPANX isn’t your average company… we revolutionized an industry with just $5,000 in savings and zero outside funding. Our founder and CEO, Sara Blakely, was named one of TIME Magazine’s 100 Most Influential People in the world. We are in the fashion and retail industry, but we don’t obsess trends, rules or traditional ways of doing things. Rather, we invent solutions and hold several patents. We are focused on reinventing wardrobe basics that have earned cult-followings from customers around the world, earning Spanx shout-outs from the world’s most famous women. We are a high-growth, digital company with an iconic brand that earned its reputation over 20 years by delivering amazing products and staying true to our greater mission of supporting and elevating women. We don’t believe “pain is beauty” and we don’t believe “business is war.” We run our business with kindness, empathy, intuition, creativity, integrity… and fun. We don’t believe you have to act serious to be taken seriously. We dream big, think forward and give back. We challenge the status quo, aim high and celebrate our “oops” moments. We test and learn, and we aren’t afraid of failure. We think like entrepreneurs in everything we do, and we look for people who are self-starters, kind, creative and out-of-the box-thinkers. If this sounds like you, join us! And help us make the world a better place... one butt at a time.
About the Role:
The Senior Copywriter, Digital Content is responsible for brainstorming, creating and transforming concepts into words for web assets (emails, site content etc), digital ads, social media, web copy, signage and more. Transform product positioning and key seasonal focuses into dynamic marketing collateral and content stories to be leveraged in an omni-channel manner.
Job Description
Why you'll love it:
- Own the SPANX brand voice, characterized by: humor, authenticity, playfulness and empowerment
- Write copy for digital ads, emails, spanx.com content, signage, web copy, social media etc.
- Upload all seasonal product copy to PIM
- Understand the product WHY – what’s in it for her, and communicate in a concise, on-brand way. Fact-find by interviewing product designers and merchandising teams.
- Master the seasonal collections and product benefits
- Ideate, create and present content stories that engage, educate and delight the consumer
- Work collaboratively with graphic designers to bring concepts to life
Additional Information
All your information will be kept confidential according to EEO guidelines.
