What are the responsibilities and job description for the Manager, Investment position at Spark Foundry?
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Overview:
The Manager, Investment is the primary liaison between the Client/Strategy group and Local Broadcast Buying Unit to ensure work orders are processed, executed, and delivered as planned. Offers strong strategic and tactical leadership relative to all local broadcast vehicles including Broadcast TV, Video, Cable TV and Audio. Involved in all phases of plan execution including CPP development and Post Buy Analysis.
Role Objectives:
- Establish strong relationship with client and lead planning team
- Encourage client trust and respect by merchandising Local Broadcast efforts/achievements on a regular basis
- Demonstrate a solid grasp of Local Broadcast Department and its role within the organization
- Train and develop Local Broadcast Account Supervisor and Broadcast Coordinators to ensure proper team support and employee development
- Generate innovative solutions to execution plans
- Recognize both departmental and planning needs while maintaining balance and harmony between the two groups
- Handle questions and answers effectively and efficiently and maintain leadership role with external vendor community
- Exhibit strong verbal and written communications skills; manage/oversee all responses to strategy and client requests and deliver in a clear, concise manner
- Demonstrate mastery and knowledge of systems used to manage local broadcast function
- Educate planning group on buying process, market changes, and problems
- Work with strategy group to develop added value recommendations that offer brand value and a strong opportunity for successful execution
- Coordinate due dates with planning group and peers in local broadcast department to ensure workloads and deadlines can be accomplished
- Manage group time effectively to facilitate client expectations while ensuring the buying team has effective direction and sufficient time to fulfill projects
- Facilitate and ensure proper reports to Strategy and Account groups and client
- Monitor stewardship of spot schedules; pull monthly goal summaries to prevent radical budget fluctuations as make-goods are taken
- Develop planning CPP guide for assigned client
- Deliver accurate reports and manage billing and budgets
- Deliver informed POV on marketplace and trends relative to local broadcast as applicable
Minimum Qualifications:
- 3 years of local media buying experience
- Strong verbal and written communications skills
- Technical proficiency, particularly with the following tools:
o Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
o Third-party ad measurement and traffictools (e.g.Integral Ad Science)
o Excel, Word, PowerPoint
Additional Information
All your information will be kept confidential according to EEO guidelines.
NA-21-3385
