What are the responsibilities and job description for the Strategy Manager position at Spark Foundry?
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Assists Director with all aspects of traditional and digital communication plan development/recommendations- Interprets communications/offline media strategy and translates into communication planning action steps
- Oversees/manages Associate(s) and day-to-day operation of all media activity
- Demonstrates initiative by researching and identifying valuable information/insights to improve media product
- Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations
- Determines and supervises the best possible implementation of all approved communication plans and projects
- Acts as primary point of contact for client’s stewardship requests
- Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
- Understands all proprietary research tools/processes and applies learning during communication planning
- Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
- Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
- Demonstrates agility via multitasking – multiple brands, strategic development and plan stewardship, management of Associate(s)
- Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
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Trains and develops Associate(s), including:
- Effective level of delegation
- Managing group dynamics/relationships between Associate(s)
- Establishes and demonstrates strong leadership skills
- Evaluates performance of Associate(s) via PMP process; includes assisting in the establishment of the cascading goals
- Checks work of Associate(s) to ensure accuracy
- Identifies opportunities for Associate(s) career development
- Continues participation in MDS Training offerings
A minimum of 3 years of Digital AND Traditional media planning experience- Knowledge of Prisma/MediaOcean, Office365, ComScore, Nielson/MRI,
- Strong client relationship and presentation skills
- Excellent written and verbal communication skills
- Ability to prioritize and organize projects for self and Associate(s)
- Excellent understanding of media fundamentals
- Demonstrates ability in training and leadership capability
- Provides an energy level that brings new and exciting ideas to the planning function
Additional Information
All your information will be kept confidential according to EEO guidelines.
22-2044